Indawo yentengiso yedijithali yindawo ethe tyaba yelebhu, egcwele iipaseji ezingapheliyo zeemveliso kunye noluhlu oludizayo lokhetho. Ngo-2024, i-e-commerce ilawula phezulu, ibonelela ngokulula okungenakuthelekiswa nanto, amaxabiso okhuphiswano, kunye nokufikelela kwinethiwekhi yehlabathi yabathengisi. Kodwa ngokhetho oluninzi olulwela ingqalelo yakho, ukuzulazula kulo mhlaba ubonakalayo kunokuba nzima. Musa ukoyika, mthengi unesibindi! Esi sikhokelo sibanzi sikuxhobisa ngolwazi lokoyisa ucofa kwaye ube yinkosi yesizinda se-e-commerce.   

Amazon

Ukumkani ongenakuphikiswa wehlathi le-e-commerce, Amazon iqhayisa ngokukhetha imveliso enkulu kangangokuba isoyikise ukuginya i-intanethi ngokupheleleyo. Ukusuka kwizinto zombane kunye nempahla ukuya kwigrosari kunye nefenitshala, uya kuba nzima ukufumana into abangayithengisiyo. Amaxabiso akhuphisanayo, adityaniswa nezibonelelo ezimangalisayo zeAmazon Prime (cinga simahla ukuhanjiswa kosuku olunye okanye ezimbini, izivumelwano ezikhethekileyo, kunye nokufikelela kwiinkonzo zokusasaza njengePrime Video), qinisa isikhundla seAmazon njengeqonga lokuya kubathengi abaninzi.   

EBay  

Uvulindlela kwiifandesi ze-intanethi kunye neemarike, EBay inikeza udibaniso olulodwa lwezinto ezintsha nezizezakho ngaphambili. Ulonwabo lokuzingela? Ngena kwihlabathi leefandesi ezinokuqokelelwa kunye nezinto ezinqabileyo ezifunyenweyo. Ufuna ixabiso? Vula impahla esetyenziswe ngobunono kunye nempahla yasekhaya ngeqhezu lexabiso lokuthengisa. Kumthengi onolwazi olonwabela ulonwabo lokuleqa okanye ukwaneliseka kokufumana ubutyebi, i-eBay ihlala iyindawo enyanzelekileyo.   

WalMart 

Igama lekhaya kwintengiso yezitena kunye nodaka, WalMart iye yatshintshela kwihlabathi le-e-commerce. Ivenkile yabo ye-intanethi ibonelela ngenye indlela eyomeleleyo kwiAmazon, ngakumbi kwigrosari kunye nezinto eziyimfuneko zekhaya. Amaxabiso akhuphisanayo, ukhetho olufanelekileyo lonikezelo (kubandakanya ukhetho lokuthatha iodolo yakho ye-intanethi kwivenkile!), kunye nokukwazi ukutshintsha ngokungenamthungo phakathi kokuthengwa kwe-intanethi kunye nokuthengwa kwevenkile kwenza i-Walmart ibe yinto ethandwayo kubathengi abanexabiso.   

Best Thenga  

Umthengisi othembekileyo wombane Best Thenga iyaqhubeka nokulawula ukuthengiswa kwetekhnoloji ye-Intanethi. Iwebhusayithi yabo inikezela ngolwazi olunzulu lwemveliso, uphononongo lweengcali, kunye namaxabiso akhuphisanayo, eqinisekisa ukuba wenza izigqibo ezinolwazi malunga nophuculo lwakho olulandelayo lwetekhnoloji. Nokuba ulichwephesha elinamava elifuna izixhobo zamva nje okanye umthengi oqhelekileyo ohambahamba kwihlabathi elihlala liguquka lezobuchwephesha, iBest Buy ibonelela ngeqonga elisebenziseka lula ukufumana into oyifunayo.   

Ezinye iiwebhusayithi ezidumileyo ze-E-Commerce zi 

Ngelixa abadlali abakhulu besongamela isabelo semakethi, imeko ye-e-commerce iyachuma ngokwahluka. Ubuninzi beewebhusayithi ze-niche zibonelela ngezinto ezinomdla kunye neemfuno, zibonelela ngamava okuthenga agcinwe kwabo bafuna into engaphaya kwesiqhelo:   

Etsy  

Ufowunela bonke abathandi bobugcisa kunye nabathandi bezinto ezizodwa ezifunyenweyo! Etsy yindawo yokusebenzela eyenziwe ngezandla kunye nempahla yakudala. Xhasa amagcisa azimeleyo, fumana iziqwenga zodidi olunye, kwaye wenze uhombiso lwakho lwekhaya lube lolwakho ngobuncwane obenziwe ngesandla. Ukusuka kwizacholo zobucwebe ukuya kwizikhafu ezinithiweyo ngesandla, i-Etsy ikuvumela ukuba uveze ubuntu bakho kwaye uxhase amashishini amancinci.   

target  

Iyaziwa ngemigca yayo yempahla enefashoni kunye nengqokelela yezixhobo zasekhaya, target ikwaqhayisa ngevenkile ekwi-intanethi eyomeleleyo; iwebhusayithi yayo ibonelela ngamava asebenziseka lula, ekuvumela ukuba ukhangele ingqokelela ezigcinwe, jonga ukufumaneka kwevenkile ukuze uthathwe ngumntu, kwaye ukonwabele izivumelwano ezikhethekileyo ze-intanethi. Nokuba uhlaziya ikhabethe lakho okanye uhlaziya isihombiso sekhaya lakho, iThagethi ibonelela ngomdibaniso owonwabisayo wesimbo kunye nokulula.  

Alibaba

  

Kwabo bahamba ngaphaya konxweme lwasekhaya, Alibaba ulawula phezulu. Le ndawo yentengiso yehlabathi idibanisa abathengi kunye nabathengisi bamazwe ngamazwe, inikezela ngendyebo yeemveliso, ngakumbi ezivela kubavelisi baseAsia. Ilungele amashishini kunye nabantu abajonga iintengiso zehoseyile okanye izinto ekunzima ukuzifumana, i-Alibaba ivula ilizwe lamathuba okungenisa elizweni.   

Ukukhetha iNqwelo yakho yoRhwebo lwe-E: Isikhokelo sokwenza izigqibo   

Ngokhetho oluninzi olulwela ingqalelo yakho, ukukhetha iqonga le-e-commerce elifanelekileyo kuxhomekeke kwizinto ezininzi ezibalulekileyo:   

• Ixabiso kunye neXabiso

Thelekisa amaxabiso kuwo onke amaqonga ahlukeneyo ukuqinisekisa ukuba ufumana esona sivumelwano singcono. I-Factor kwiinzuzo zobulungu, iinkqubo zokunyaniseka, kunye namakhuphoni anokuthi abe nefuthe elikhulu kwixabiso lakho lokugqibela lokuthenga.   

• UKhetho lweMveliso

 

Qwalasela iimveliso ezithile ozikhangelayo. Ngaba ufuna ukhetho olukhulu kunye nolwahlukeneyo njengeAmazon okanye uluhlu olukhethekileyo oluvela kwivenkile ye-niche efana ne-Etsy? 

• Ukhuseleko kunye nokuThemba

Thenga kwiiwebhusayithi ezikhuselekileyo ezinamasango okuhlawula athembekileyo. Jonga uphononongo lwabathengi kunye neereyithingi zokuqinisekisa amava okuthenga afanelekileyo. Iivenkile ezithembekileyo ze-e-commerce zibeka phambili ukhuseleko lwedatha kwaye zibonelela ngemigaqo-nkqubo ecacileyo yokubuya.   

• Ukuthumela ngenqanawe kunye nokuhanjiswa

Qwalasela iindleko zokuthumela ngenqanawa, amaxesha okuhanjiswa, kunye nokhetho olukhoyo. Amanye amaqonga anikezela ngenqanawa yasimahla ngaphezulu komda othile wokuthenga, ngelixa ezinye zibonelela ngeenketho zokuthumela ezikhawulezayo ngeendleko ezongezelelweyo. Ukuqonda ezi meko kuqinisekisa ukuba ufumana izinto ozithengileyo ngexesha elibekiweyo kwaye ngexabiso elihambelana nohlahlo lwabiwo-mali lwakho.   

Ukukroba Kwikamva 

Ukwenziwa kwezinto ezintsha ngundoqo kushishino lwe-e-commerce. Nazi ezinye iindlela ezinomdla ezibumba ikamva lokuthenga kwi-intanethi:   

• URhwebo ngelizwi

Ukuthenga ngomyalelo welizwi kuya kuthandwa kakhulu, kunye namaqonga afana Amazon Echo kwaye Umncedisi weGoogle ivumela ukuthengwa kwezandla simahla. Yiba nomfanekiso wongeza ukutya kwinqwelo yakho okanye uodole incwadi entsha ngelixa usenza izinto ezininzi!   

• Inyani eyandisiweyo (AR)

Itekhnoloji ye-AR ivumela abasebenzisi ukuba "bazame" iimpahla, ifenitshala, kunye ne-makeup ngee-smartphones okanye iitafile zabo ngaphambi kokuthenga. Oku kuphelisa uqikelelo olunxulunyaniswa nokuthengwa kwe-intanethi kwaye iqinisekisa ukufaneleka okungcono kwempahla okanye ukubonwa okuchanekileyo kwendlela ifenitshala eya kujongeka ngayo kwindawo yakho yokuhlala.   

• URhwebo lweNtlalo

amaqonga eendaba ezentlalo ezifana Instagram kwaye Twilley zidibanisa iimpawu zokuthenga, ezivumela abasebenzisi ukuba bafumanise kwaye bathenge iimveliso ngokuthe ngqo kwi-app. Khawube nomfanekiso-ngqondweni ubona ipere yezihlangu kwiposti yakho ye-Instagram oyithandayo kwaye ukwazi ukuzithenga ngocofa nje okumbalwa!   

• Ukuthengwa kwe-Livestream

Usasazo olusebenzayo olusingathwa ziimpawu kunye nabaphembeleli bafumana umdla. Le mijelo ephilayo ibonelela ngemiboniso yemveliso yexesha langempela, ukunyuswa, kunye nokubandakanyeka kwabaphulaphuli, ukudala amava okuthenga aguqukayo kwaye asebenzisanayo.   

Ngaphaya kweNtengiso yesiNtu: IBhokisi yoMrhumo iCraze 

Iibhokisi zokurhuma zibonelela ngezinto ezahlukeneyo ezinomdla kunye neemfuno, zibonelela ngokukhethwa okukhethiweyo kweemveliso eziswa emnyango wakho ngamaxesha aqhelekileyo. Le modeli ibonelela ngokulula, ukufunyanwa kweempawu ezintsha, kwaye, rhoqo, ukufikelela okukodwa kwizinto zohlelo olulinganiselweyo. Nanku umboniso wehlabathi weebhokisi zobhaliso:  

• Iibhokisi zobuhle

Birchbox kwaye IFabFitFun hambisa iisampulu zobuhle kunye neemveliso ezinobungakanani obugcweleyo, ezikuvumela ukuba uzame ukwenza izinto ezintsha, ukhathalelo lwesikhumba, kunye nokhetho lweenwele.   

• Iinkonzo zeKit yokutya

Molo kwaye Blue Apron bonelela ngezithako ezahlulwe kwangaphambili kunye neeresiphi zokutya ezifanelekileyo ekhaya. Akusekho ukucwangcisa ukutya okanye ubunzima bokuthenga igrosari - ezi nkonzo zikhathalela yonke into!  

• Imirhumo yoLondolozo lwezilwanyana zasekhaya

Chewy kwaye BarkBox hambisa ukutya kwesilwanyana sasekhaya, ukuphatha, kunye nezinto zokudlala rhoqo, uqinisekisa ukuba umhlobo wakho onoboya usoloko enezinto abazithandayo. 

 

I-E-commerce yamazwe ngamazwe: Ihlabathi elinokwenzeka  

I-intanethi inciphile imida yejografi, ikuvumela ukuba uthenge naphi na emhlabeni. Nazi ezinye izinto ekufuneka uziqwalasele xa uthenga kumazwe ngamazwe:   

• Imirhumo kunye neeRhafu

Yazi imirhumo enokubakho kunye neerhafu ezinokuthi zongezwe kwixabiso lakho lokuthenga xa ufika kwilizwe lakho. Ezi ndleko zongezelelweyo zinokuchaphazela kakhulu ixabiso lokugqibela olihlawulayo.  

• Utshintshiselwano lweMali

I-Factor kumazinga otshintshiselwano lwemali ukuqinisekisa ukuba ufumana eyona ntengiso ingcono. Ezinye iiwebhusayithi zibonelela ngezixhobo zokuguqula imali ezakhelwe ngaphakathi ukukunceda ukuba uhambe kwinkqubo yokutshintshiselana.   

• Amaxesha okuthumela ngenqanawe kunye neeNdleko

Ukuthunyelwa kwenqanawa kwamanye amazwe kunokuthatha ixesha elide kwaye kubize kakhulu kunokuthunyelwa ekhaya. Jonga iinketho zokuthumela kunye namaxesha aqikelelweyo okuhanjiswa ngaphambi kokuba ugqibezele ukuthenga kwakho. Umonde ngundoqo xa uthenga kumazwe ngamazwe!  

Ukuxhasa amaShishini amaNcinci

Ngelixa abadlali abakhulu be-e-commerce bebonelela ngokulula kunye nokukhetha, ukuxhasa amashishini amancinci kwi-intanethi kukhuthaza ukungafani kwaye komeleza uqoqosho lwakho lwasekhaya. Nantsi indlela:   

• Etsy

Njengoko bekutshiwo ngaphambili, Etsy yindawo yamagcisa azimeleyo kunye neengcibi. Fumana iimveliso ezenziwe ngezandla ezizodwa kwaye uxhase amashishini amancinci ngokuthanda ubugcisa babo.  

• IiWebhsayithi zeBrand eziZimeleyo

Amashishini amancinci amaninzi aneevenkile zawo ezikwi-intanethi ezibonelela ngeemveliso ezizodwa kunye nenkonzo yomthengi eyenzelwe wena. Thatha ixesha lokuphonononga kwaye ufumane amatye anqabileyo afihliweyo!  

• IiNdawo zeMarike ezikwi-Intanethi zamaShishini asekuhlaleni

Platforms ezifana Shopify kwaye Squarespace bamba iivenkile ze-intanethi zamashishini amancinci ahlukeneyo. Sebenzisa la maqonga ukufumanisa iivenkile zasekuhlaleni kunye namagcisa kwingingqi yakho.  

Ukuthenga okuyonwabileyo kwiXesha leDijithali! 

I-e-commerce landscape yi-ecosystem eguqukayo nehlala iguquka. Ngesi sikhokelo sisesandleni, ngoku uxhotyiswe ukuba ujonge iipaseji zenyani ngokuzithemba. Khumbula ukuqwalasela iimfuno zakho, ukubeka phambili ukhuseleko, kwaye wamkele lula kunye namathuba angenasiphelo anikezelwa ngokuthenga kwi-intanethi.

I-Bonus Tip

Bookmark le blog post for reference kwixesha elizayo! Njengoko iindlela zorhwebo ze-e-commerce ziqhubeka nokuvela, phinda undwendwele esi sikhokelo ukuze ufumane uhlaziyo kunye nokuqonda kwihlabathi elihlala litshintsha lokuthenga kwi-Intanethi.