Top 12 Marketing Tips to Boost Your App Launch success


Many people spend 4-6 months building an app yet their launch plan amounts to nothing beyond getting their app in the app stores. It might seem crazy to spend any time and money on a potential new business and then not have a marketing plan to help launch and scale it. There’s a simple reason though why launching an app is often left to chance: it’s easier to focus on what’s in your control than what isn’t.


Implementing a feature, refactoring some code, or tweaking a button color are all items that you can do yourself. That doesn’t mean you’ll make the right choice, but you can operate independently on each of them. Comparatively, attracting attention to your app after launch seems completely outside of your control. Convincing a user to review your app, a press outlet to write about it, or the app stores to feature it all rely on external dependencies. It’s difficult to come to terms with that lack of control, much more to formulate a launch plan in spite of it.


What people tend to not realize is that there are a series of smaller tasks fully within their control that can help propel larger, external launch events. 


Develop App Website to Interest the Audience


First of all, you need to ensure a stable presence of your product on the market.


To do: 

  • Create a promo site or landing page for your mobile application to pique the user’s interest.
  • Send personalized offers to participate in the pre-launch testing.
  • Post a countdown timer on the site to ensure the release is anticipated and attracts the attention of the target audience.
  • Reward your audience by offering discounts, coupons, or even free apps. This will encourage them to be engaged. Remember to highlight this offer so viewers can learn more about it.


Keep SEO Optimisation in Mind


Creating a website about the app is not enough – it also needs to be well-balanced and search engine-optimized. If your site reaches the top of search results, a far larger number of people will show an interest in it.


Here you will find a detailed guide on how to build organic links to your website and drive it on the top of SERPs.


Add Different Languages


Advertising in multiple languages, not just in English, will help you attract a variety of international audiences. Of course, before actually implementing this strategy, you must accurately plan the language to be included. Ideally, your app itself should support these languages.


ASO: Optimise your App for Google Play and AppStore


Statistics say that 9 out of 10 mobile devices are controlled by Android and iOS operating systems. Most likely, your app is adapted for one of these platforms and you will have to work with the App Store or Google Play.


Don’t Neglect Social Network Marketing


Nowadays, every brand needs to be represented on social networks. App marketing is also not complete without this piece. Create pages on the most popular social networks and regularly add information about your product. Publish functional descriptions, reviews, and promo videos. Tell the audience a little about your team and share photos of the workflow. Hold interesting contests to attract the attention of subscribers. Chat with people and answer their questions.


  • Periodically post announcements of materials published on the site, and vice versa – add the buttons of the most popular social networks to your site so users can learn more about your app from the source they prefer.


Try Contextual Advertising


Use contextual advertising systems (in particular, Google AdWords) to promote your app. You can also make use of social network advertising. A reasonable solution would be to arrange the placement of banners on thematic sites popular among your target audience. You can also find several thematic blogs and agree on the publication of paid reviews.


Create a Promo Video


Visual content is much better perceived than text. Therefore, app marketing often includes the creation of a promotional video. The video should certainly be of high quality, so in this situation, it is better to use the services of professionals. Explain the main functions of your application and demonstrate their work clearly. This is sure to interest the target audience.


Place a promo video on the app page in Google Play / the App Store, on social networks, and on the website.


Keep a Blog


By keeping an official blog for your app, you “kill two birds with one stone”. Firstly, you attract the attention of users by publishing news about the application and interesting articles. Secondly, by placing articles with keywords, you increase the position of the site in search results.


Collect Customer Reviews


According to statistics, 92% of people read reviews online before purchasing a product/service. At the same time, 88% of people trust the opinion of other buyers. Therefore, feedback on your app should always be in sight.


  • Create special topics or posts on social networks under which people can express their opinions.
  • Place a separate block with reviews on the site.
  • Follow the content of reviews and be sure to help dissatisfied users solve problems.


Remember that the level of user satisfaction is directly dependent on how effective the marketing of your product will be.


Use Promo Codes


One resource that is still rarely used is the sharing of promo codes for approved applications that are not yet live. This means that you can invite others to view the final version of the app in the store without it being available to others. This strategy allows press contacts to test the app if they wish to review it before the official launch.


Begin with Soft Launch


Test the main sources of traffic. Determining the right strategy here is especially important. After analyzing the results (CPI, quality of traffic, % CR, etc.), you will be able to identify bottlenecks in the product and adjust strategy and tactics accordingly. After successful flagging and addressing the errors, you can proceed to Hard launch – the launch of all traffic sources.


Prepare the Support System


Make sure you continue to collect common questions from users in the beta and pre-release periods. Doing this can fill an FAQ or a knowledge base and provide new users with some helpful hints. The added benefit of close contact with users is that the support center can help to expose the problems that users have, allowing you to focus on app improvements.