Izinhlelo zokusebenza zezohwebo ezisheshayo zazibhekwa njengengxenye engenakugwemeka yamadolobha asemadolobheni ngemva kwalolu bhubhane. I-Qcommerce ihamba phambili eCommerce  futhi ithathwa njengesizukulwane esisha se-eCommerce. Isici esijwayelekile nesibaluleke kakhulu sempumelelo yebhizinisi isevisi efika ngesikhathi noma ngale kwalokho. 

 

I-Q Commerce igxile ekugcwaliseni isevisi yokuletha phakathi kwamaminithi ambalwa futhi ingafinyelela ukwaneliseka kwekhasimende. Ngakho isevisi yamakhasimende esebenza kahle, ukuletha imikhiqizo yekhwalithi kanye nezindleko zokulethwa okungenzeka kuvula indlela yokukhula okumangalisayo emakethe.

 

Ubhubhane lushintshe imikhuba yabantu yokuthenga futhi lwasheshisa izidingo zabo zemikhiqizo yekhwalithi kanye nokulethwa okusheshayo. Ukuze kuzuzwe lokhu, izinkampani ze-e-commerce zenze ukuhlaziya okubikezelayo kanye nezinye izifundo zamacala ukuze zithole umqondo wokuhweba okusheshayo.

 

Imakethe yomhlaba wonke yokuhweba okusheshayo izofinyelela ku-$ 625 billion ngo-2030.

 Ake sihlole kafushane ukukhula kohwebo olusheshayo nokuthi lungakwenza kanjani luphumelele.

 

Yini i-Quick Commerce?

 

Iziqhwaga ze-Ecommerce zilethe imikhiqizo edingeka kakhulu zingakapheli izinsuku ezi-2 noma ezi-3 ngo-2021. Phakathi ne-Covid-19, uguquko olukhulu lwendlela yokuphila lwakhulisa isidingo sokulethwa kwe-inthanethi. Ngakho-ke ukuze kuhlangatshezwane nezidingo zamakhasimende, iziqhwaga ze-eCommerce zenze isu lebhizinisi eliyingqayizivele lokuletha imikhiqizo efunwa kakhulu phakathi kwemizuzu eyi-10-40.

I-Quick Commerce inikeza ngokushesha ukulethwa kokudla, izithelo ezintsha nemifino, zokudla, imithi nokunye okuningi. I-Ecommerce ihlangana nobuchwepheshe obuthile namasu ukuze kuzuzwe inqubo yoku-oda kokulethwa okusheshayo.

Isimo sokulethwa asishintshi futhi sihlala sishintsha ngokuya ngezidingo nezimfuneko zemakethe. Ngakho-ke kukhona isu lebhizinisi elihlelekile nelihlelekile kule-eCommerce ye-new-gen.

 

Ukukhula Kwezohwebo Ezisheshayo Kushayela Imakethe Emhlabeni Wonke

 

Ngokocwaningo, ukuhweba kwe-Q kushintsha kakhulu izenzo zabathengi namaketango okuthengiswa kwegrosa ngokunikeza ulwazi lokuthenga oluqhutshwa ukunethezeka kanye nokunika amandla isevisi yabathengi ethembeke kakhulu. Bathuthukisa amakalishi aku-inthanethi asheshayo, afaka phakathi izenzo ezincane kakhulu zokuthenga amaphuzu futhi akhiqize umoya wokuthenga ophelele ongcono kakhulu.

 

Lezi zingqinamba ezinde ziholele ekutheni imikhuba yamakhasimende esikhathi eside ishintshele ekuthunyelweni okusheshayo futhi kwasungula ukuhweba nge-q njengesizukulwane esilandelayo sebhizinisi. Izinkampani eziku-q-commerce zifaka i-Meituan, IGojek, Grab, Gorilla, Flink, Rappi, GoPuff njll., emgqeni.

 

E-India, imali engenayo yezohwebo esheshayo ingama-dollar ayizigidi eziyizinkulungwane ezingama-55. Imindeni yezinga eliphezulu ishayela imakethe kuleli zinga eliphumelelayo emadolobheni amakhulu namadolobha asemadolobheni. Amadolobha amadolobha amakhulu afana neChennai, Bangalore, Hyderabad, Delhi njll., abeyimilutha yalelisu lebhizinisi kusukela kwalolu bhubhane. Inani labantu elikhulayo kanye nokuthandwa okukhulayo kokulethwa okudingekayo kwenza le makethe inwebe. UDunzo, I-Bigbasket, i-Blinkit, i-Swiggy, i-Zomato njll., abadlali abahamba phambili e-India.

 

Kusukela ocwaningweni lwakamuva olwenziwe yi-Redseer, i-The Gulf Countries kanye nemakethe yezohwebo esheshayo yesifunda sase-Afrika kulindeleke ukuthi ifinyelele cishe ezigidigidini ezingama-50 ngo-2035.

 

Imakethe ye-q-commerce kulindeleke ukuthi ikhule ngezinga lokukhula elihlanganisiwe minyaka yonke ngamaphesenti angama-20 eminyakeni elandelayo, kanti igrosa nokulethwa kokudla kuseyizigaba ezilawulayo ezinesabelo semakethe esingaphezu kwamaphesenti angama-75. I-Talabat, I-Careem, ne-Yallamarket zingabashintshi begeyimu abahamba phambili lapha.

 

Izinzuzo Zokuhweba Ezisheshayo

 

 

Ukwamukelwa ngokushesha kwamaselula kanye ne-inthanethi kunciphisa ukuthengwa kwe-inthanethi kusuka noma yikuphi, nganoma yisiphi isikhathi, okuholela ekukhuleni okusheshayo kwebhizinisi eliku-inthanethi. Abantu abashayela izimpilo ezimatasa kanye namasiko okusebenza emadolobheni asemadolobheni abanaso ngisho nesikhathi sokuhlela ukuhlelwa kwegrosa nokugcinwa kwanyanga zonke.

 Amakhasimende afuna ukuthi ama-oda awo alethwe ngokushesha, ngezindleko eziphansi, futhi ngaphandle kokuncishiswa kwekhwalithi. Umsebenzisi wokugcina ufuna ukuzizwisa kwebhrendi okufanayo kulokho abakwaziyo kwamanye amafomethi. Ake sixoxe ngezinye Izinzuzo Zokuhweba Ezisheshayo

 

• Isevisi yokulethwa okusheshayo phakathi kwamaminithi ambalwa

Ngaphambi kwalolu bhubhane, Abathengi ba-oda imikhiqizo yabo efunwa kakhulu futhi balinda izinsuku ezi-2 noma ezi-3 ukuze balethwe. Kepha manje, abadlali abaphezulu be-eCommerce bayaqhudelana ukuletha kungakapheli imizuzu kusenesikhathi. Ukulethwa okusheshayo kanye nemikhiqizo yekhwalithi kuholela ukuhweba okusheshayo phezulu. Lokhu kungenzeka ngosizo lwezitolo ezimnyama.

 

• Isevisi yokulethwa kwamahora angu-24

Isici esibaluleke kakhulu se-q-commerce kube isikhathi sayo sokulethwa. Amaklayenti angase athenge noma nini nanoma kuphi lapho efuna ngokumane ashaye ama-smartphones awo. Ukwengeza, i-q-commerce inika amandla amaklayenti ukuthi alethwe ama-oda awo nganoma yisiphi isikhathi esilungele wona. Ayikhawuleli amakhasimende emahoreni athile ebhizinisi. Isu lokukhangisa elihlukile lihlinzeka ngemikhiqizo namasevisi imizuzu eyi-15-30 ngemuva koku-oda.

 

• Inkokhelo Yokulethwa Kwamahhala

Bonke abaqhudelana nabo kwezohwebo okusheshayo basemjahweni wokunikeza amashaji amahhala okulethwa ngaphakathi komkhawulo othile we-oda. Amakhasimende avamile athola amakhuphoni okwethembeka ukuze izinkampani zandise imakethe yazo

 

• Indawo Yokumisa Okukodwa

Abasebenzisi bangathola yonke imikhiqizo esitolo esisodwa. Zonke izigaba ezifana negilosa, ukudla, imithi, izinhlanzi nemikhiqizo yenyama, izinto zokubhala njll., zitholakala nge-oda elilodwa.

 

• Ukulandelela i-oda elibukhoma

Amakhasimende athola yonke imicimbi njengezaziso kusukela ku-oda kuye kokulethwa. I-oda elithathwe isitolo, ukupakisha i-oda, ukuletha ukulethwa futhi ekugcineni kufinyelelwe lapho uya khona kuphakathi kwakho.

 

• Ukuhlaziywa Kokubikezela 

Ukuletha imikhiqizo ngokushesha, izinkampani kufanele zigcine imikhiqizo ikhona. Lokhu kungenziwa ngosizo lwe-AI (i-artificial intelligence) nokuhlaziya okubikezelayo okuqapha isidingo nokutholakala kwemikhiqizo ngesikhathi sangempela. 

 

• Isevisi yamakhasimende ehamba phambili

 

 

Baphinde basebenzise ubuchwepheshe besimanje obugcina inethiwekhi yabo yabenzeli bokulethwa abaqeqeshiwe, abamele igama lomkhiqizo futhi banikeze amaklayenti isevisi enhle kakhulu. Ukuletha imikhiqizo yekhwalithi nakho kuyinzuzo ebalulekile yohwebo olusheshayo.

  

Ngabe Ukuhweba Okusheshayo Kusebenza Kanjani?

1. Sungula izikhungo zesifunda zama-ejenti wokudiliva

 

Uma ufisa ukukhetha, ukupakisha, futhi unikeze ngemikhiqizo ngaphansi kwehora, udinga ukuthi utholakale eduze namakhasimende akho. Ngakho-ke, ukuhweba okusheshayo kuncike ezintweni zesitoko zasendaweni ezingase zisize abantu ngokushesha.

 

Izinsizakalo eziningi zokuthunyelwa kwezohwebo ezisheshayo zizinze emadolobheni futhi zisebenzisa indawo yazo yabagibeli bamabhayisikili ukuletha imikhiqizo. Isikhathi sokusabalalisa okunamasondo amabili mancane kakhulu amathuba okuthi sithintwe ihora lokushesha. Abadingi ukuthola izindawo zokupaka futhi.

 

Ukwengeza, amabhizinisi angasebenzisa usizo lozakwethu bomakhelwane noma amasevisi ezinkampani zangaphandle. Isibonelo, i-Deliveroo, kanye ne-Uber Eats bobabili benze izixazululo zabo zatholakala ezitolo ezinkulu.

 

E-China, i-Alibaba ithathe indlela yohlobo olulodwa ngokuvula izinkulungwane zezitolo ze-'Fema' zezitini nodaka. Lezi zisebenza njengezizinda zebhizinisi ezisheshayo ezihlinzeka ngaphansi kwemizuzu engama-30. Kodwa ngaphezu kwalokho banikeza ezinye izixazululo ze-omnichannel, ezifana nezici zokuqoqwa nokuskena esitolo, ezingahlanganiswa nokukhokha ku-inthanethi.

 

2. Ukuzibekela izitolo ezimnyama

Manje, ukuhweba okusheshayo kusebenza kangcono kwezinye izinto ezithile. Ukulethwa okusheshayo kunengqondo ngokudla, iziphuzo, izimonyo neminye imikhiqizo ehlukahlukene efunwa ngabathengi nsuku zonke.

 

Igrosa, izinto zokubhala nemithi nakho kukulungele ukulethwa kwebhizinisi ngokushesha. Futhi, ngokwanda kokusebenza endaweni yokuhlala, izinsiza zasehhovisi kanye nemishini kagesi nakho kungakhethwa ngokukhethekile.

 

Izinkampani ezingochwepheshe kwezentengiselwano ze-q zivame ukulayisha izinqolobane zazo zasendaweni ngezinto zazo ezivame ukutholwa, ikakhulukazi lezo ezikhethwa phakathi kwe-Gen Z kanye nabathengi beminyaka eyinkulungwane, njengoba maningi amathuba okuba bafune ukulethwa kwebhizinisi okusheshayo.

 

Kodwa-ke, kungasiza uma nawe ucabanga ngokugcina izinto ezidingekayo phakathi kwamakhasimende agugile angase akhethe ukuhlala ekhaya. Izinketho zakho zonke zizoncika kubunikazi bakho obuqondisiwe.

 

3. Isiqinisekiso sokuthi unohlelo lwesoftware olungcono kakhulu endaweni

 

Ukuze wenze umsebenzi we-q-commerce webhizinisi lakho, kuyadingeka ukuthi ube nedivayisi yokuphatha ukunikezwa kwesikhathi sangempela. Lokhu kuzothuthukisa ngokungangabazeki izinga nokusebenza kahle kuyilapho kuqinisekisa ukuthi uku-inthanethi ulwazi lwesitoko lunembile.

 

Ingase futhi ivikele ekuphelelweni kwesitokwe, okungalimaza ukuthengiswa, kanye ne-deadstock, okungase kwehlise izindleko zokulondoloza ezindlini zokugcina izimpahla zedolobha elikhulu ezinenani eliphezulu.

 

Amathuluzi okuhlanganisa, njengezindleko zeChannel Sight kanye nokubhekwa kwempahla, ahlinzeka ngokugada ngeziqu zesitoko kuyo yonke inethiwekhi yakho yabathengisi ukuze ukunikezwa kuhlelwe kabusha noma kuhlelwe kabusha ngokushesha. Amaqembu eLogistics angabona ukuthi yimiphi imikhiqizo ethengisa kahle kakhulu ngamanethiwekhi akho okusabalalisa ezohwebo asheshayo. Abathengisi bangakwazi, ngemva kwalokho, bakhulise iminikelo yabo.

 

Abadlali Abaphezulu Kwezohwebo Ezisheshayo Emhlabeni Wonke

 

UDija

 

 

I-Dija iqinisekisa ukuthi abathengi bayo balethela izitolo zegrosa zamahhala uma behluleka ukuhlinzeka ngegrosa phakathi kwemizuzu eyi-10. Inguqulo yenhlangano ye-Dija ikhombe futhi yaxazulula izici zobuhlungu zabathengi. Ukulethwa kwegrosa kwesiqalo esishesha kakhulu kunikeze amakhasimende alo ukunethezeka ngokuletha izinto ezithandwayo ohlelweni. I-Menolascina icabanga ukuthi kuye ngokuthi izitolo ezimnyama (kunezitolo zegrosa) kuthuthukisa amathuba akho okuphumelela enhlanganweni ekhula ngokushesha yokusabalalisa igrosa.

 

Blinkit

 

 

I-Blinkit yinhlangano yokulethwa okusheshayo etholakala e-Gurgaon eyaqala ngo-December 2013. Ngaphambili, yayibizwa ngokuthi ama-grofers, isevisi yokusabalalisa igrosa. Ngemuva kwalokho, inkampani iphinde yethula kabusha i-Blinkit ukuze igqamise isithombe sayo sebhizinisi esisheshayo. Kuyisevisi yohlelo lokusebenza olulodwa yazo zonke izidingo zakho zansuku zonke. Amakhasimende angathola izinkulungwane zezinto kubathengisi abaseduze ngompompi oyedwa. Lolu hlelo lokusebenza lumaketha izinto ngamanani aphansi kunesitolo segilosa yangakini, futhi ungazibuyisela kalula uma uphoxekile ngazo.

 

Dunzo Daily

 

 

Ngokusebenzisa i-Dunzo Daily, abathengi bangathola izinto ezisebenza kahle kakhulu ezinikezwa khona kanye emakhaya abo. Le nkundla iyigrosa etholakala ku-inthanethi enendawo eyodwa yayo yonke into, okuhlanganisa izithelo nemifino kuya kwenyama nemikhiqizo yokunakekelwa kwezilwane. Baqinisekisa ukuthi uzothola imifino emisha nsuku zonke futhi ngaleyo ndlela izidingo zinikezwe ngqo endlini yakho. Kubandakanya ukuthunyelwa kwamahhala emikhiqizweni esukela ekudleni kwasekuseni kuye ezithelweni nemifino kanye nezidingo zasekhaya, ungenza konke ukuzuzile futhi ulondoloze imali.

 

I-Gorilla

 

 

I-Gorilla iyisevisi yokulethwa kokudla negrosa esebenza eJalimane, e-France, e-Netherlands nase-United Kingdom. Inguqulo yebhizinisi lama-gorilla ihlinzeka amakhasimende ngokufinyelela ekukhetheni okubanzi kwezinto, njengezitolo zegrosa notshwala, futhi ibakhokhisa inkokhiso etholakalayo kanye nokusabalalisa. Faka indawo yakho kanye nemininingwane yokukhokha, kanye nokuthi ukulungele ukuhamba. Khetha kumakhulu emikhiqizo ozoyi-oda futhi unikeze emnyango wakho emizuzwini eyi-10.

 

 Letha

 

 

I-Getir iyinkundla yesevisi yokulethwa kwegrosa yedijithali enikezela ngemikhiqizo ngamaminithi. Iwebhusayithi ibambisene nabanikazi bezindawo zokugcina izimpahla, abagcina behlakaze izimpahla. I-Getir yenza imali engenayo ngokumaketha izitolo zegrosa (kanye namanye amaphuzu ahlukahlukene) ngokugcwaliswa ngamanani omoya nangokuthunyelwa noma ngezindleko ezengeziwe. Iletha izitolo zegrosa nezinto zasekhaya ngokukhishwa kwemizuzu. Abathengi bangase bakhethe ezintweni ezingaphezu kwe-1,500, futhi i-Getir izozihlinzeka ngemizuzu, kungakhathalekile imini nobusuku.

 

Careem Quik

 

 

U-Careem unweba i- izitolo zokudla ku-Super App yayo ngokukhulula i-Quik, isixazululo esisha sokulethwa kwegrosa esishesha kakhulu esinikeza amakhasimende izindleko zokuncintisana phakathi kochungechunge lwezinto zansuku zonke zesitolo segrosa 24/7 emizuzwini eyi-15.

 

I-Talabat

 

 

UTalabat ungumbungazi ovelele insizakalo yokusabalalisa ukudla ku-inthanethi esebenza e-Kuwait, Saudi Arabia, UAE, Bahrain, Oman, Qatar, Jordan, Egypt, nase-Iraq. Sixhumanisa kalula abathengi nezindawo zokudlela abazithandayo. Kudingeka ompompi abambalwa kusistimu yethu ukufaka i-oda nge-Talabat endaweni oyithandayo. Isevisi inikeza ukusatshalaliswa kwegrosa okungu-24/7 phakathi nemizuzu engamashumi amathathu noma ngaphansi kakhulu ngokuthunyelwa kwamahhala lapho sitshale khona cishe izigidi ezingu-AED 65 esifundeni kulo nyaka kuphela futhi sihlose ukutshala izimali ezinkulu ngo-2021.

 

Yallamaket

 

 

I-YallaMarket, isiqalisi sokuhwebelana esisheshayo esizinze e-Dubai, ihlose ukunwebeka ngaphakathi kwe-United Arab Emirates (UAE) futhi iye e-Saudi Arabia naseQatar ngonyaka olandelayo ukuze ihlangabezane nendlala yokuthenga igrosa ngokushesha nangokusebenzayo.

 

Ukuqala, okwethulwe ngokusemthethweni ngenyanga edlule, kunwebeka emadolobheni ase-UAE e-Abu Dhabi naseDubai ngokusungula izitolo ezimnyama eziyi-100 ezizohlinzeka ngezinsizakalo zokusabalalisa imizuzu eyi-15. Izitolo ezimnyama ziyizikhungo zokwaneliseka kwama-oda ezitolo ezidayisa i-inthanethi. Lezi zitolo azifinyeleleki kumakhasimende kodwa zinikeza umsebenzi obalulekile wokwanelisa ukuhleleka okusheshayo.

 

I-Swiggy Instamart

 

 

ISwiggy Instamart, eqale e-Bengaluru naseGurugram ngo-2020, isebenzela amakhasimende emadolobheni ayi-18 futhi icubungula ukuthengwa kwesigidi esi-1 masonto onke. I-Swiggy Instamart iyisitolo se-digital elula. Lezi zitolo ze-inthanethi ezingenazo izinkinga zinikeza ukudla okusheshayo, izithelo, imifino, izibiliboco, u-ayisikhilimu, noma ezinye izinto ezihlukahlukene. I-Swiggy inikeza lawa masevisi kuzo zonke “izitolo ezimnyama” zozakwethu, ezitholakala kalula nje kuwebhu nasezikhungweni zayo.

 

Izinkinga Ezibhekene Nokuhweba Okusheshayo

 

Kodwa-ke, kunezinkinga ezinkulu ezibhekene nemboni yezentengiselwano esheshayo ngokungangabazeki ezonciphisa ukukhula kwayo okukhulu.

 

Lokhu kwenzeka njengamanje njengoba onxiwankulu beguqula ukunaka kwabo kwenye indawo ngemuva kobhubhane. I-Getir, Gorilla kanye ne-Zapp manje yehla ukuze yehlise ukutshalwa kwezimali okukhulu.

 

Ngemuva kwalokho, kuba nezinkinga ezifana nokuminyana kwezimoto edolobheni kanye nokuphepha nokuphepha. Iziphathimandla eDolobheni laseNew York, njengesibonelo, zingase zivimbele ukulethwa kwemizuzu engu-15 ngezindaba ezikhokhisa abashayeli bezimoto intela ukuze basheshise.