Indawo yemakethe yedijithali iyilebhu ebanzi, egcwele ama-aisles emikhiqizo engapheli kanye nezinketho eziningi ezididayo. Ngo-2024, i-e-commerce ibusa kakhulu, ihlinzeka ngokukhululeka okungenakuqhathaniswa, amanani okuncintisana, kanye nokufinyelela kunethiwekhi yomhlaba wonke yabathengisi. Kodwa ngezinketho eziningi kangaka ezibanga ukunakwa kwakho, ukuzulazula kulo mhlaba obonakalayo kungaba yinto emangalisayo. Ungesabi, mthengi onesibindi! Lo mhlahlandlela ophelele ukuhlomisa ngolwazi lokunqoba ukuchofoza futhi ube umpetha wesizinda se-e-commerce.   

Amazon

Inkosi engenakuphikiswa yehlathi le-e-commerce, Amazon ikhetha umkhiqizo omkhulu kangangokuba isongela ukugwinya i-inthanethi ngokuphelele. Kusukela kuma-electronics nezimpahla zokugqoka kuya egilosa nefenisha, uzocindezelwa kanzima ukuthola into abangayithengisi. Izintengo ezincintisanayo, ezihambisana nezinzuzo ezimangalisayo ze-Amazon Prime (cabanga ukuthunyelwa kwamahhala kosuku olulodwa noma ezimbili, amadili akhethekile, nokufinyelela ezinsizeni zokusakaza ezifana ne-Prime Video), kuqinisa isikhundla se-Amazon njengendawo yokuya kubathengi abaningi.   

EBay  

Iphayona endalini nasezimakethe eziku-inthanethi, EBay inikeza inhlanganisela eyingqayizivele yezinto ezintsha neziphethwe ngaphambilini. Injabulo yokuzingela? Gxumela emhlabeni wezindali eziqoqwayo nokutholakele okungandile. Ufuna inani? Yembula izingubo ezisetshenziswe ngobumnene nezinto zasekhaya ngengxenyana yenani lokudayisa. Kumthengi onolwazi ojabulela injabulo yokujaha noma ukwaneliseka kokuthola ingcebo, i-eBay ihlala iyindawo ephoqayo.   

i-walmart 

Igama lasekhaya ekuthengiseni ngezitini nodaka, i-walmart iguqukele emhlabeni jikelele we-e-commerce. Isitolo sabo esiku-inthanethi sinikeza enye indlela eqinile ye-Amazon, ikakhulukazi igilosa nezinto ezibalulekile zasendlini. Amanani ancintisanayo, izinketho ezikahle zokuletha (okuhlanganisa nenketho yokulanda i-oda lakho eliku-inthanethi esitolo!), kanye nekhono lokushintsha kalula phakathi kokuthenga ku-inthanethi nokusesitolo kwenza i-Walmart ibe inketho edumile kubathengi abaqaphela ukubaluleka.   

Best Buy  

Umthengisi othembekile wezinto zikagesi Best Buy iyaqhubeka nokubusa ukuthengiswa kobuchwepheshe be-inthanethi. Iwebhusayithi yabo inikeza ulwazi olujulile lomkhiqizo, ukubuyekezwa kochwepheshe, namanani ancintisanayo, okuqinisekisa ukuthi wenza izinqumo ezinolwazi mayelana nokuthuthukiswa kwakho okulandelayo kwezobuchwepheshe. Noma ngabe unguchwepheshe ofuna amagajethi akamuva noma umthengi ovamile ozulazula emhlabeni oguqukayo wezinto zikagesi, i-Best Buy inikeza inkundla esebenziseka kalula ukuze uthole okudingayo.   

Amanye amawebhusayithi e-E-Commerce adumile 

Ngenkathi abadlali abakhulu bebusa isabelo semakethe, indawo ye-e-commerce iyachuma ngokuhlukahluka. Inqwaba yamawebhusayithi e-niche abhekelela izithakazelo nezidingo ezithile, enikeza ulwazi lokuthenga olukhethiwe kulabo abafuna okuthile okungaphezu kokujwayelekile:   

Etsy  

Ishayela bonke abathanda umsebenzi wezandla nabathandi bokutholwa okuhlukile! Etsy iyindawo yezimpahla ezenziwe ngezandla nezakudala. Sekela abaculi abazimele, thola izingcezu zohlobo olulodwa, futhi wenze ukuhlobisa kwekhaya lakho kube ngokwakho ngamagugu enziwe ngesandla. Kusukela kubucwebe bezandla kuya ezikhafuni eziluniwe ngesandla, i-Etsy ikuvumela ukuthi uveze ubuntu bakho futhi usekele amabhizinisi amancane.   

Target  

Yaziwa ngemigqa yayo yezingubo zemfashini namaqoqo e-homeware, Target futhi inesitolo esiku-inthanethi esiqinile; iwebhusayithi yayo inikezela ngomuzwa osebenziseka kalula, okukuvumela ukuthi uphequlule amaqoqo akhethiwe, uhlole ukutholakala kwesitolo ukuze uthathwe mathupha, futhi ujabulele amadili aku-inthanethi akhethekile. Kungakhathaliseki ukuthi ulungisa kabusha ikhabethe lakho noma uvuselela ukuhlobisa kwekhaya lakho, i-Target ihlinzeka ngenhlanganisela ejabulisayo yesitayela nokunethezeka.  

Alibaba

  

Kulabo abahamba ngaphesheya kogu lwasekhaya, Alibaba uyabusa. Le ndlu yemakethe yomhlaba wonke ixhuma abathengi nabathengisi bamazwe ngamazwe, inikeze inqolobane yemikhiqizo, ikakhulukazi evela kubakhiqizi base-Asia. Ilungele amabhizinisi kanye nabantu abafuna amadili amakhulu noma izinto okunzima ukuzithola, i-Alibaba ivula umhlaba wamathuba okungenisa.   

Ukukhetha Inqola Yakho Ye-E-commerce: Umhlahlandlela Wokwenza Izinqumo   

Njengoba kunezinketho eziningi kangaka ezilwela ukunakwa kwakho, ukukhetha inkundla ye-e-commerce elungile kuncike ezintweni ezimbalwa ezibalulekile:   

• Inani kanye Nenani

Qhathanisa izintengo kuzo zonke izingxenyekazi ezihlukene ukuze uqinisekise ukuthi uthola idili elingcono kakhulu. Isici ezinzuzweni zobulungu, izinhlelo zokwethembeka, namakhuphoni angaba nomthelela omkhulu entengo yakho yokugcina yokuthenga.   

• Ukukhethwa Komkhiqizo

 

Cabangela imikhiqizo ethile oyifunayo. Ingabe udinga ukukhetha okubanzi nokuhlukile njenge-Amazon noma uhla olukhethekile oluvela esitolo se-niche njenge-Etsy? 

• Ukuphepha kanye Nokwethenjwa

Thenga kumawebhusayithi avikelekile anamasango okukhokha athembekile. Bheka ukubuyekezwa kwekhasimende nezilinganiso ukuze uqinisekise ukuzizwisa okuhle kokuthenga. Izitolo ze-e-commerce ezihloniphekile zibeka phambili ukuphepha kwedatha futhi zinikeza izinqubomgomo ezicacile zokubuyisela.   

• Ukuthumela nokudiliva

Cabangela izindleko zokuthumela, izikhathi zokulethwa, nezinketho ezitholakalayo. Ezinye izinkundla zinikeza ukuthunyelwa kwamahhala ngaphezu komkhawulo othile wokuthenga, kuyilapho ezinye zinikeza izinketho zokuthumela ezisheshayo ngezindleko ezengeziwe. Ukuqonda lezi zici kuqinisekisa ukuthi uthola okuthengile ngesikhathi osifunayo nangezindleko ezihambisana nesabelomali sakho.   

A shazi Ngekusasa 

Ukuqamba okusha kuyimpilo yemboni ye-e-commerce. Nawa amathrendi ajabulisayo akha ikusasa lokuthenga ku-inthanethi:   

• I-Voice Commerce

Ukuthenga ngomyalo wezwi kuya ngokuya kuduma, ngezinkundla ezifana Ama-Amazon Echo futhi Umsizi we-Google ukunika amandla ukuthenga kwe-handsfree. Cabanga ngokungeza igilosa ekalishini yakho noma u-oda incwadi entsha kuyilapho wenza izinto eziningi!   

• I-Augmented Reality (AR)

Ubuchwepheshe be-AR buvumela abasebenzisi ukuthi "bazame" izingubo, ifenisha, nezimonyo ngokusebenzisa ama-smartphone noma amathebulethi abo ngaphambi kokuthenga. Lokhu kuqeda ukuqagela okuhlobene nokuthenga ku-inthanethi futhi kuqinisekisa ukulingana okungcono kwezingubo noma ukubona ngeso okunembe kakhudlwana kokuthi ifenisha izobukeka kanjani endaweni yakho yokuhlala.   

• Uhwebo Lomphakathi

Izinkundla zokuxhumana ezifana Instagram futhi Pinterest zihlanganisa izici zokuthenga, ezivumela abasebenzisi ukuthi bathole kalula futhi bathenge imikhiqizo ngokuqondile ngaphakathi kohlelo lokusebenza. Cabanga nje ubona izicathulo kokuthunyelwe kwe-Instagram komthandi wakho omthandayo futhi ukwazi ukuzithenga ngokuchofoza okumbalwa nje!   

• I-Livestream Shopping

Ukusakaza bukhoma okusebenzisanayo okusingathwe amabhrendi nabagqugquzeli kuyadlondlobala. Lokhu kusakazwa bukhoma kunikeza imiboniso yemikhiqizo yesikhathi sangempela, amaphromoshini, nokuhlanganyela kwezethameli, okudala umuzwa wokuthenga oshukumisayo futhi osebenzisanayo.   

Ngaphandle Kokuthengisa Kwendabuko: Ibhokisi Lokubhalisa liyahlanya 

Amabhokisi okubhaliselwe abhekelela izintshisekelo nezidingo ezahlukahlukene, anikezela ngezinketho ezikhethiwe zemikhiqizo elethwa emnyango wakho ngezikhathi ezithile. Le modeli inikeza lula, ukutholwa kwemikhiqizo emisha, futhi, ngokuvamile, ukufinyelela okukhethekile ezintweni ze-edishini elinganiselwe. Nanka amazwibela emhlabeni wamabhokisi okubhaliselwe:  

• Amabhokisi Obuhle

I-Birchbox futhi I-FabFitFun letha amasampula obuhle nemikhiqizo enosayizi ogcwele, ekuvumela ukuthi uzame izimonyo ezintsha, ukunakekelwa kwesikhumba, nezinketho zokunakekelwa kwezinwele.   

• Izinsiza Zekhithi Yokudla

SawubonaFresh futhi Blue Apron hlinzeka ngezithako ezabiwe ngaphambili kanye nezindlela zokupheka zokudla okulula ekhaya. Akusekho ukuhlela ukudla noma imizabalazo yokuthenga igrosa - lezi zinsizakalo zinakekela yonke into!  

• Ukubhaliswa Kwezilwane Ezifuywayo

Chewy futhi I-BarkBox ukuletha ukudla kwesilwane esifuywayo, ukuphatha, namathoyizi njalo, uqinisekisa ukuthi umngane wakho onoboya uhlale egcwele izintandokazi zakhe. 

 

I-E-commerce yamazwe ngamazwe: Umhlaba Wamathuba  

I-inthanethi inciphile imingcele yendawo, okukuvumela ukuthi uthenge noma yikuphi emhlabeni. Nazi ezinye izinto okufanele uzicabangele lapho uthenga emazweni ngamazwe:   

• Imisebenzi kanye Nezintela

Qaphela imisebenzi engase ibe khona kanye nezintela ezingase zengezwe enanini lakho lokuthenga lapho ufika ezweni lakini. Lezi zindleko ezengeziwe zingathinta kakhulu inani lokugcina olikhokhayo.  

• Ukushintshaniswa Kwezimali

Factor in currency exchange rate ukuze uqinisekise ukuthi uthola idili elingcono kakhulu. Amanye amawebhusayithi anikezela ngamathuluzi okuguqula imali eyakhelwe ngaphakathi ukuze akusize uzulazule enqubweni yokushintshisana.   

• Izikhathi Zokuthumela kanye Nezindleko

Ukuthunyelwa kwamanye amazwe kungathatha isikhathi eside futhi kubize kakhulu kunokuthunyelwa ekhaya. Hlola izinketho zokuthumela kanye nezikhathi zokulethwa ezilinganiselwe ngaphambi kokuphothula ukuthenga kwakho. Ukubekezela kuyisihluthulelo lapho uthenga emazweni ngamazwe!  

Ukusekela Amabhizinisi Amancane

Ngenkathi abadlali abakhulu be-e-commerce benikeza ukunethezeka nokukhetha, ukusekela amabhizinisi amancane aku-inthanethi kukhuthaza ukuhlukahluka futhi kuqinisa umnotho wakho wendawo. Nansi indlela:   

• Etsy

Njengoba kushiwo ngaphambili, Etsy iyindawo yamaciko azimele kanye nabadwebi bezandla. Zitholele imikhiqizo eyingqayizivele eyenziwe ngezandla futhi usekele amabhizinisi amancane ngothando lomsebenzi wawo wezandla.  

• Amawebhusayithi Omkhiqizo Ozimele

Amabhizinisi amancane amaningi anezitolo zawo eziku-inthanethi ezihlinzeka ngemikhiqizo ehlukile kanye nesevisi yamakhasimende yomuntu siqu. Zinike isikhathi sokuhlola futhi uthole amagugu afihliwe!  

• Izimakethe eziku-inthanethi zamabhizinisi endawo

Amafomethi afana Thenga futhi Isikwele sendawo phatha izitolo eziku-inthanethi zamabhizinisi amancane ahlukahlukene. Sebenzisa lezi zinkundla ukuthola izitolo zasendaweni nezingcweti endaweni yangakini.  

Ukuthenga Okujabulisayo Esikhathini Sedijithali! 

I-e-commerce landscape iyisistimu ye-ecosystem eguquguqukayo futhi ehlala ivela. Ngalo mhlahlandlela esandleni, manje usuhlonyiselwe ukuzulazula kuma-aisles abonakalayo ngokuzethemba. Khumbula ukucabangela izidingo zakho, ukubeka phambili ukuphepha, futhi wamukele ukunethezeka kanye namathuba angapheli anikezwa ngokuthenga ku-inthanethi.

I-Bonus Tip

Bhukhmaka lokhu okuthunyelwe kwebhulogi ukuze uthole inkomba yesikhathi esizayo! Njengoba amathrendi e-e-commerce eqhubeka nokuvela, vakashela kabusha lo mhlahlandlela ukuze uthole izibuyekezo kanye nemininingwane emhlabeni oshintsha njalo wokuthenga ku-inthanethi.