Njengoba kukhonjiswe umbiko wakamuva, Amadivayisi Eselula athengisa ngaphezu kuka-40% wokuthengiswa kwebhizinisi okuku-inthanethi kwe-B2B kuzinhlangano eziholayo. Abathengi abaningi be-B2B badinga ukuxhumana okucacile, okuyisisekelo, okuqondile futhi bazimisele kakhulu ukuthenga ku-inthanethi besebenzisa izinhlelo zokusebenza zeselula.
Izici ezibalulekile zohlelo lokusebenza lwe-B2B okufanele uzicabangele
Ama-aphoyintimenti nokuhlelwa kwamafu
Ukuqokwa kuyingxenye ebalulekile yesu lesicelo seselula se-b2b. Isici sisetshenziselwa ukunikeza abasebenzisi noma amakhasimende ukukhetha kokulungisa uhlelo lwezikhathi lwezikhathi ezifana nemihlangano, ukubhukha isidlo sakusihlwa, nokunye
Amaphromoshini nezikhangiso
Uma wazi ukuthi ungayenza kanjani imali ngezinhlelo zokusebenza, ngaphandle kokungabaza uzophromotha ukuze kuzuze amakhasimende akho, njengoba kuyindlela enzima kakhulu yokuthola umthuthukisi wohlelo lokusebenza. Ngenkathi uthuthukisa uhlelo lokusebenza lweselula, ungafaka isu lesicelo seselula le-b2b eligxile emisebenzini yokuphromotha ukuze kuzuze abasebenzisi abahlukene.
Kanjalo, izinhlelo zokusebenza zeselula ze-b2b zingakhangisa eceleni ngenkathi zenza imisebenzi yazo eyinhloko. Ingasiza izinhlangano ekukhiqizeni imali ngokwenza imisebenzi yokuphromotha. Nokho, inani eleqile lamaphromoshini lingase licasule amaklayenti. Ngenxa yalokho, i-UI enhle ingasetshenziswa ukunikeza izici nezikhangiso ngaphandle kokulahlekelwa abasebenzisi bohlelo lokusebenza.
Push izaziso
Imilayezo ye-pop-up iyisici sezinhlelo zokusebenza zeselula ze-b2b ezisetshenziselwa ukwazisa abasebenzisi ngokuqukethwe okusha noma okushicilelwe. Ukusebenzisa lesi sici kungenza abasebenzisi bathole okuqukethwe kwakho kwakamuva nje esikrinini sasekhaya ngokwaso.
Ukuhlanganisa nokuphathwa kobudlelwane bekhasimende (CRM)
Ukuhlanganisa amathuluzi e-CRM nezinhlelo zokusebenza zeselula ze-b2b kungathuthukisa ukuthakasela kohlelo lwebhizinisi. Kungasiza izinhlangano zakhe ubudlelwano besevisi obungcono namakhasimende. Lezi zinhlelo zokusebenza ze-b2b zinganikeza izici ezifana nokuphathwa koxhumana nabo, ukuphathwa kokuthengisa, nokuphathwa kwabasebenzi.
I-Salesforce isabalalise umbiko wokuthi izinga lokwamukelwa kwezicelo ze-CRM lingu-26% lilonke. Ngaphandle kwalokho, olunye ucwaningo olwenziwe ngu-Innoppl luthi u-65% wabantu abathengisayo abanezicelo ze-CRM bahlangabezana nezinhloso zabo zebhizinisi abanikezwe zona ngezikhathi ezithile.
Ukuhlanganisa ne-Enterprise Resource Planning (ERP)
I-Enterprise Resource Planning (ERP) iyingxenye eyisisekelo yezinhlangano zamanje. Izicelo ezifana ne-NetSuite evela ku-Oracle manje sezinikezela ngale nto ebukeka njengezinhlelo zokusebenza zeselula. Amathrendi ezinhlelo zokusebenza zeselula ezisekelwe ku-ERP ze-b2b zisiza osomabhizinisi ekulawuleni imisebenzi yebhizinisi ehlukahlukene njengokuphathwa kwempahla, ukulethwa komkhiqizo, ukukhiqiza, ukuphathwa kochungechunge lokuhlinzeka, njll. Unganikeza i-ERP njengokuxhumana kuzicelo zamaselula ezikhona ngokwezifiso zezinhlangano.
Amasu afana nezaziso zohlelo lokusebenza awakwazi nje ukukusiza ekudaleni ithrafikhi eyengeziwe ngohlelo lokusebenza lweselula, futhi angazisa abasebenzisi abathembekile nabasha mayelana nemikhiqizo namasevisi akho. Ekupheleni kosuku, izinhlelo zokusebenza ze-b2b zingasiza ukwenza indlela yokubhekana nenqubo yamakhasimende ngendlela elula.
Ngaphambi kokuthi uqhubeke, sithemba ukuthi ulwazi esikunike lona lube usizo. Nokho, Uma udinga amabhulogi engeziwe mayelana nezinhlelo zokusebenza zeselula, ungavakashela Iwebhusayithi yethu ngolwazi lwakamuva kanye namathrendi ohlelo lokusebenza lweselula. Ngiyabonga.