Iinkqubo zorhwebo ezikhawulezayo zijongwe njengenxalenye engenakuthintelwa yezixeko zasezidolophini emva kobhubhani. I-Qcommerce iqhuba phambili eCommerce  kwaye ithathwa njengesizukulwana esitsha seCommerce. Into eqhelekileyo kunye neyona nto ibalulekileyo kwimpumelelo yeshishini yinkonzo ngexesha elifanelekileyo okanye ngaphaya koko. 

 

Urhwebo lwe-Q lugxile ekuzalisekiseni inkonzo yonikezelo kwimizuzu embalwa kwaye lunokufikelela ukwaneliseka kwabathengi. Inkonzo yabathengi esebenzayo, ukuhambisa iimveliso ezisemgangathweni kunye neentlawulo ezinokwenzeka zokuhanjiswa zivula indlela yokukhula okumangalisayo kwimarike.

 

Ubhubhani utshintshe iindlela zokuthenga zabantu kwaye wakhawulezisa iimfuno zabo zeemveliso ezisemgangathweni kunye nokuhanjiswa ngokukhawuleza. Ukufezekisa oku, iinkampani ze-e-commerce zenze uhlalutyo oluqikelelweyo kunye nezinye izifundo zokufumana ingqikelelo yorhwebo olukhawulezayo.

 

Imarike yehlabathi yorhwebo olukhawulezayo iya kufikelela kwi-625 yeebhiliyoni zeedola ngo-2030.

 Masingene kuhlalutyo olufutshane lokunyuka korhwebo olukhawulezayo kunye nokuba lungenza njani ukuba luphumelele.

 

Yintoni uRhwebo oluKhawulezayo?

 

Iingxilimbela ze-Ecommerce zazisa iimveliso ezifunwayo ngaphakathi kwe-2 okanye iintsuku ezi-3 ngo-2021. Ngexesha le-Covid-19, utshintsho olunzima lobomi lonyuse imfuno yokuhanjiswa kwe-intanethi. Ke ngoko ukuhlangabezana neemfuno zabathengi, ii-eCommerce giants zenze isicwangciso soshishino esisodwa sokuhambisa iimveliso ezifunwayo ngaphakathi kwe-10-40 imizuzu.

URhwebo oluKhawulezayo lubonelela ngokukhawuleza ukuhanjiswa kokutyaIziqhamo ezitsha kunye nemifuno, Ivenkile, amayeza nokunye okuninzi. I-Ecommerce idibanisa itekhnoloji ethile kunye nesicwangciso sokufezekisa inkqubo yokuodola ngokukhawuleza.

Imeko yokuhanjiswa ayitshintshi kwaye ihlala iguquka ngokusekelwe kwiimfuno zemarike kunye neemfuno. Ke kukho isicwangciso soshishino esicwangcisiweyo nesicwangcisiweyo kule-eCommerce entsha.

 

Ukunyuka koRhwebo oluKhawulezayo luqhuba iMarike kwiHlabathi liphela

 

Ngokophononongo, urhwebo lwe-Q luguqula kakhulu izenzo zabathengi kunye namatyathanga okuthengisa egrosari ngokubonelela ngamava okuthenga aqhutywa bubunewunewu kunye nokwenza inkonzo ethembeke ngakumbi yabathengi. Baphucula iinqwelo ezikhawulezayo ze-intanethi, baquka izenzo ezincinci zokuthenga amanqaku kwaye bavelise umoya ongcono kakhulu wokuthenga.

 

Ezi zithintelo zithatha ixesha elide zibangele imikhwa yabathengi bexesha elide itshintshele ekuthunyelweni okukhawulezayo kwaye kusekwe urhwebo lwe-q njengesizukulwana esilandelayo seshishini. Iinkampani kurhwebo lwe-q ziquka iMeituan, Gojek, Bamba, iGorila, iFlink, iRappi, iGoPuff njl., emgceni.

 

EIndiya, ingeniso yoRhwebo oluKhawulezayo yi-55 yeebhiliyoni zeedola. Iintsapho ezikumgangatho ophakathi ziqhuba indawo yentengiso ukuya kweli nqanaba liyimpumelelo kwizixeko ezimbaxa kunye nasezidolophini. Izixeko ezimbaxa ezifana neChennai, iBangalore, iHyderabad, iDelhi njl. Ukwanda kwenani labemi kunye nokukhula kokuthandwa konikezelo olufunekayo lwenza ukuba le ntengiso ibe banzi. UDunzo, Bigbasket, Blinkit, Swiggy, Zomato njl., Ngabadlali abaphezulu eIndiya.

 

Kuphononongo lwakutsha nje olwenziwe nguRedseer, iGulf Countries kunye nemarike yorhwebo olukhawulezayo lwengingqi yaseAfrika kulindeleke ukuba ifikelele malunga neebhiliyoni ezingama-50 zeedola ngo-2035.

 

Imakethi ye-q-yorhwebo kulindeleke ukuba ikhule ngesantya sokukhula sonyaka se-20 yeepesenti kule minyaka ilandelayo, kunye negrosari kunye nokuhanjiswa kokutya kusengamacandelo alawulayo ngesabelo semarike esingaphezulu kwe-75 yeepesenti. UTalabat, I-Careem, kunye ne-Yallamarket ngabatshintshi bemidlalo abakhokelayo apha.

 

IiNzuzo zokurhweba ngokukhawuleza

 

 

Ukwamkelwa okukhawulezayo kweefowuni eziphathwayo kunye ne-intanethi kunciphisa ukuthengwa kwe-intanethi naphi na, nangawuphi na umzuzu, okukhokelela ekukhuleni okukhawulezayo kweshishini le-intanethi. Abantu abaqhuba ubomi obuxakekileyo kunye neenkcubeko zokusebenza kwizixeko zasezidolophini abanalo nexesha lokucwangcisa igrosari yenyanga kunye nokugcinwa kwayo.

 Abathengi bafuna ukuba iiodolo zabo zisiwe ngokukhawuleza, ngexabiso eliphantsi, kwaye ngaphandle kokuncitshiswa komgangatho. Umsebenzisi wokugqibela ufuna amava ohlobo olufanayo kwinto abayaziyo kwezinye iifomathi. Makhe sixoxe ngezinye iiNzuzo zoRhwebo oluKhawulezayo

 

• Ukuhanjiswa kwenkonzo ngokukhawuleza kwimizuzu embalwa

Ngaphambi kobhubhane, abaThengi ba-odola iimveliso zabo ezifunekayo kwaye balinda iintsuku ezi-2 okanye ezi-3 ukuba zihanjiswe. Kodwa ngoku, abadlali abaphezulu be-eCommerce bayakhuphisana ukuhambisa phakathi kwemizuzu ngokukhawuleza. Ukuhanjiswa ngokukhawuleza kunye neemveliso ezisemgangathweni kukhokelela urhwebo olukhawulezayo ukuya phezulu. Oku kunokwenzeka ngoncedo lweevenkile ezimnyama.

 

• Iinkonzo zokuhanjiswa kweeyure ezingama-24

Eyona nto ibalulekileyo yorhwebo lwe-q ibe lixesha layo lokuhambisa. Abathengi banokuthenga nanini na naphi na apho bafuna khona ngokubetha ii-smartphones zabo. Ukongeza, urhwebo lwe-q luvumela abathengi ukuba baziswe iiodolo zabo nangaliphi na ixesha elibalungeleyo. Ayithinteli abathengi kwiiyure ezithile zoshishino. Isicwangciso sokukhangisa esahlukileyo sibonelela ngeemveliso kunye neenkonzo emva kwemizuzu eyi-15-30 emva kokuyalela.

 

• Intlawulo yokuhanjiswa kwamahala

Bonke abakhuphisanayo kurhwebo olukhawulezayo bakugqatso lokubonelela ngeentlawulo zokuhanjiswa kwasimahla ngaphakathi komda othile womyalelo. Abathengi abaqhelekileyo bafumana amakhuphoni okunyaniseka ukuze iinkampani zinokwandisa imarike yazo

 

• Indawo yokuya kwindawo enye

Abasebenzisi banokufumana zonke iimveliso kwivenkile enye. Onke amacandelo afana negrosari, ukutya, amayeza, intlanzi kunye neemveliso zenyama, izinto zokubhala njl., zifumaneka ngeodolo enye.

 

• Live Order Tracking

Abathengi bafumana yonke imicimbi njengezaziso ukusuka kumyalelo ukuya kuhambiso. Iodolo ekhethwe yivenkile, ukupakishwa kweodolo, ukuhanjiswa kokuhanjiswa kwaye ekugqibeleni kufikelelwe kwindawo ekuyiwa kuyo phakathi kwazo.

 

• Uhlalutyo lwangaphambili 

Ukuhambisa iimveliso ngokukhawuleza, iinkampani kufuneka zigcine iimveliso zikhona. Oku kunokwenziwa ngoncedo lwe-AI (i-artificial intelligence) kunye nohlalutyo oluqikelelwayo olubeka iliso kwimfuno kunye nokufumaneka kweemveliso ngexesha langempela. 

 

• Eyona Nkonzo yaBathengi

 

 

Bakwasebenzisa itekhnoloji yale mihla egcina uthungelwano lweearhente zonikezelo eziqeqeshiweyo, ezimele igama lebrendi kwaye zinike abathengi inkonzo ebalaseleyo. Ukuhambisa iimveliso ezisemgangathweni kukwayinzuzo ebalulekileyo yorhwebo olukhawulezayo.

  

Lusebenza njani uRhwebo oluKhawulezayo?

1. Ukuseka amaziko emimandla yee-arhente zonikezelo

 

Ukuba unqwenela ukukhetha, ukupakisha, kunye nokubonelela ngeemveliso ngaphantsi kweyure, kufuneka ube kufutshane nabathengi bakho. Ke ngoko, urhwebo olukhawulezayo luxhomekeke kwizinto zesitokhwe elumelwaneni ezinokusebenzela abantu ngokukhawuleza.

 

Iinkonzo ezininzi ezikhawulezayo zokuthumela ngenqanawa zisekwe ezixekweni kwaye zisebenzisa indawo yazo yabakhweli beebhayisikile ukuhambisa iimveliso. Ixesha losasazo olunamavili amabini alufane luchaphazeleke yiyure engxamisekileyo. Akuyomfuneko ukuba bafumane iindawo zokupaka.

 

Ukongeza, amashishini anokusebenzisa uncedo lwamaqabane asebumelwaneni okanye iinkonzo zeqela lesithathu. Umzekelo, iDeliveroo, kunye ne-Uber Eats eneneni zombini zenze ukuba izisombululo zabo zifumaneke kwiivenkile ezinkulu.

 

E-China, i-Alibaba ithathe indlela yodwa ngokuvula amawaka eevenkile ze-'Fema' zezitena kunye nodaka. Ezi zisebenza njengeendawo ezikhawulezayo zoshishino ezibonelela ngaphantsi kwemizuzu engama-30. Kodwa banikezela ngezinye izisombululo ze-omnichannel, njengezinto zokuqokelela kunye nokuskena kwivenkile, ezinokudityaniswa nembuyekezo ye-intanethi.

 

2. Ukumisela iivenkile ezimnyama

Ngoku, uRhwebo oluKhawulezayo lusebenza kakuhle kwizinto ezithile. Ukuhanjiswa kwangoko kuyavakala ngokutya, iziselo, izithambiso kunye nezinye iimveliso ezifunwa ngabathengi mihla le.

 

Iigrosari, izinto zokubhala kunye namayeza nazo zifanelekile ukuhanjiswa kweshishini ngokukhawuleza. Kwaye, ngokunyuka kokusebenza ukusuka kwindawo yokuhlala, izixhobo zeofisi kunye nezixhobo zombane nazo zingabaviwa abakhethekileyo.

 

Iinkampani eziziingcali kurhwebo lwe-q zihlala zilayisha oovimba bazo bendawo ngezona zinto ziqhele ukufunyanwa, ngakumbi ezo zikhethwa phakathi kwe-Gen Z kunye nabathengi bewaka leminyaka, njengoko ngabona bafuna ukuhanjiswa kweshishini ngokukhawuleza.

 

Nangona kunjalo, kuya kukunceda ukuba ucinga ngokugcina izinto ezifunwayo phakathi kwabathengi abalupheleyo abanokukhetha ukuhlala ekhaya. Ukhetho lwakho lonke luya kuxhomekeka kwizazisi zakho ekujoliswe kuzo.

 

3. Isiqinisekiso sokuba unesona sicelo sibalaseleyo sesoftware kwindawo

 

Ukwenza umsebenzi we-q-yorhwebo kwishishini lakho, kuyafuneka ukuba ube nesixhobo solawulo lonikezelo lwexesha lokwenyani. Oku ngokungathandabuzekiyo kuya kukhuthaza izinga kunye nokusebenza ngelixa uqinisekisa ukuba ukwi-intanethi ulwazi lwesitokhwe luchanekile.

 

Isenokukhusela nasekuphelelweni kwesitokhwe, okunokwenzakalisa intengiso, kunye nempahla efileyo, enokuthi iqhube iindleko zokugcina kwiindawo zokugcina iimpahla zedolophu ezinamaxabiso aphezulu.

 

Izixhobo zokugubungela, njengeendleko zeChannel Sight kunye nokuhlolwa kwe-inventri, ukubonelela ngokujongwa kwedigri yesitokhwe kuyo yonke inethiwekhi yakho yomthengisi ukuze unikezelo lube noku-odolwa ngokutsha okanye luhlengahlengiswe kwangoko. Amaqela oLungiselelo anokubona ukuba zeziphi iimveliso ezithengiswa kakhulu zilungile ngothungelwano lwakho olukhawulezayo lokusasaza urhwebo. Abathengisi banako, emva koko, bandise iminikelo yabo.

 

Abadlali abaPhezulu kuRhwebo oluKhawulezileyo kwihlabathi liphela

 

Dija

 

 

I-Dija iqinisekisa abathengi babo ukuba bazisa iivenkile zegrosari ezingahlawulelwayo ukuba basilela ekuboneleleni ngegrosari phakathi kwemizuzu eli-10. Inguqulelo yentlangano yeDija ichonge kwaye yasombulula iintlungu zabathengi bayo. Ukuhanjiswa kwegrosari ekhawulezayo kakhulu kunikeze intuthuzelo kubathengi bayo ngokuzisa izinto ezikhethwayo kwishedyuli. I-Menolascina icinga ukuba ukuxhomekeka kwiivenkile ezimnyama (kunokuba kwiivenkile zegrosari) kwandisa amathuba akho okuphumelela kumbutho okhula ngokukhawuleza wokusasaza igrosari.

 

Ukuqhwanyaza

 

 

I-Blinkit ngumbutho wokuhanjiswa okukhawulezayo oseGurgaon owaqalwa ngoDisemba ka-2013. Ngaphambili, yayiphawulwe njenge-grofers, inkonzo yokuhanjiswa kwegrosari. Ukulandela oko, ifemu iphinde yazisa kwakhona iBlinkit ukuze iqaqambise ifoto yayo yeshishini elikhawulezayo. Yinkonzo ye-app enye yazo zonke iimfuno zakho zemihla ngemihla. Abathengi banokufumana amawaka ezinto kubathengisi abakufutshane ngetephu eyedwa. Le app ithengisa izinto ngamaxabiso aphantsi kunevenkile yegrosari ekufutshane nawe, kwaye unokuzibuyisela ngokulula ukuba uphoxekile ngazo.

 

Dunzo Mihla le

 

 

Ukusebenzisa iDunzo Daily, abathengi banokufumana ezona zinto zisebenzayo zibonelelwe kanye kumakhaya abo. Eli qonga liyindawo yegrosari ekwi-intanethi yayo yonke into, kubandakanya iziqhamo kunye nemifuno ukuya kwinyama kunye neemveliso zokhathalelo lwezilwanyana. Baqinisekisa ukuba uya kufumana imifuno emitsha yonke imihla kwaye ke izinto eziyimfuneko zibonelelwa kanye endlwini yakho. Kubandakanya ukuthunyelwa kwasimahla kwiimveliso eziqala kukutya kwasekuseni ukuya kwiziqhamo kunye nemifuno kunye nezinto eziyimfuneko ekhaya, unokwenza konke okufumanayo kwaye usenokonga imali.

 

igorila

 

 

Iigorila yinkonzo yokutya kunye negrosari esebenza eJamani, eFransi, eNetherlands, naseUnited Kingdom. Inguqulelo yeshishini yeegorila ibonelela abathengi ngokufikelela kukhetho olubanzi lwezinto, ezifana neevenkile zegrosari kunye notywala, kwaye ibahlawulisa intlawulo ekhoyo kunye nokuhanjiswa. Ngenisa indawo yakho kunye neenkcukacha zentlawulo, kunye nokuba ukulungele ukuya. Khetha kumakhulu eemveliso oza kuodola kwaye unikezele emnyango wakho ngemizuzu eyi-10.

 

 Zisa

 

 

I-Getir liqonga lenkonzo yokuhanjiswa kwegrosari yedijithali ebonelela ngeemveliso ngemizuzu. Iwebhusayithi ibambisene nabanini bendawo yokugcina iimpahla, abathi ekugqibeleni bazisasaza iimpahla. I-Getir yenza ingeniso ngokuthengisa iivenkile zegrosari (kunye nezinye iindawo ezahlukeneyo) ngokuzaliswa ngamaxabiso omoya nangokuthumela ngenqanawa okanye ngeendleko ezongezelelweyo. Izisa iivenkile zokutya kunye nezixhobo zasekhaya kwimiba yemizuzu. Abathengi banokukhetha kwizinto ezingaphezu kwe-1,500, kwaye i-Getir iya kuzibonelela ngemizuzu, nokuba imini nobusuku.

 

Careem Quik

 

 

Careem yandisa i iivenkile ezithengisa ukutya kwiSuper App yayo ngokukhulula iQuik, isisombululo esitsha sokuhanjiswa kwegrosari esitsha esibonelela abathengi ngeendleko ezikhuphisanayo kwivenkile yegrosari kulo lonke uthotho lwezinto zemihla ngemihla zegrosari 24/7 kwimizuzu nje eyi-15.

 

UTalabat

 

 

UTalabat ukhokele inkonzo yokuhambisa ukutya kwi-intanethi eqhuba eKuwait, eSaudi Arabia, e-UAE, eBahrain, e-Oman, eQatar, eJordan, eYiphutha, nase-Iraq. Ngokungamandla sidibanisa abathengi kunye neendawo zokutyela abazithandayo. Kuthatha nje iifaucethi ezimbalwa kwinkqubo yethu ukubeka iodolo ngeTalabat kwindawo oyithandayo. Inkonzo inika ukuhanjiswa kwegrosari nge-24/7 kwimizuzu engamashumi amathathu okanye ngaphantsi ngokuthunyelwa simahla apho sityale malunga ne-AED 65 yezigidi kwingingqi kulo nyaka kuphela kwaye sijonge ukuba notyalo-mali olukhulu ngo-2021

 

Yallamaket

 

 

I-YallaMarket, isiqalo sorhwebo olukhawulezayo esekwe eDubai, ijonge ukwandisa ngaphakathi kwi-United Arab Emirates (UAE) kwaye iye eSaudi Arabia naseQatar kunyaka olandelayo ukuhlangabezana nendlala yokuthenga igrosari ekhawulezayo nesebenzayo.

 

Isiqalo, esaziswa ngokusesikweni kwinyanga ephelileyo, siyanda kwizixeko ze-UAE zase-Abu Dhabi naseDubai ngokuseka iivenkile ezili-100 ezongeziweyo ezimnyama ukubonelela ngeenkonzo zokuhambisa imizuzu eli-15. Iivenkile ezimnyama zi-odolo zamaziko okwaneliseka kwiivenkile ezithengisa i-intanethi. Ezi venkile azifikeleleki kubathengi kodwa zibonelela ngomsebenzi obalulekileyo wokwaneliseka kweodolo ngokukhawuleza.

 

Swiggy Instamart

 

 

ISwiggy Instamart, eyaqala eBengaluru naseGurugram ngo-2020, inceda abathengi kwizixeko ezili-18 kunye neenkqubo ezingaphezulu kwesigidi esi-1 ngeveki. I-Swiggy Instamart yivenkile yedijithali efanelekileyo. Ezi venkile ze-intanethi zingenangxaki zibonelela ngokutya okukhawulezayo, iziqhamo, imifuno, ukutya, i-ayisikrimu, okanye ezinye izinto ezahlukeneyo. USwiggy ubonelela ngezi nkonzo kuzo zonke “iivenkile ezimnyama” zeqabane lakhe, ezifumaneka lula kwiwebhu nakumaziko ayo.

 

Iingxaki ezijongene noRhwebo oluKhawulezayo

 

Nangona kunjalo, kukwakho iingxaki ezinkulu ezijongene neshishini lorhwebo olukhawulezayo oluya kuthi ngokungathandabuzekiyo lucothise ukukhula kwalo.

 

Oku kusenzeka ngoku njengoko oongxowankulu beguqula ingqalelo yabo kwenye indawo emva kobhubhani. I-Getir, iiGorila kunye ne-Zapp ngoku zinyusa ukwehlisa utyalo-mali oluyinkunzi.

 

Emva koko, kukho iingxaki ezifana nokuxinana kwezithuthi zedolophu kunye neenkxalabo zokhuseleko kunye nokhuseleko. Abasemagunyeni kwisiXeko saseNew York, njengomzekelo, banokuthintela ukuhanjiswa kwemizuzu eli-15 ngemiba abarhafisa ngayo abaqhubi bezithuthi ukuba bakhawuleze.