Uthethathethwano lwabathengi beselula lujikeleza ekusekeni ubudlelwane kunye nabathengi abakhoyo ngoku. Uthethathethwano yinto ebalulekileyo yokugcina abathengi kwaye ibalulekile kwimpumelelo yokuthengisa kwi-intanethi. Ukubonelela ngamava omntu ngakumbi kuya kunceda ukugcina abathengi abathembekileyo. Ukukwazi ukuphuhlisa ubudlelwane obuxabisekileyo kunye nabathengi beselula kuya kunceda ukufezekisa iinjongo ze-brand. Imibutho emininzi ixhomekeke kakhulu kwiiapps eziphathwayo ukuqhuba ishishini labo. Iinkampani zinokunyusa ingeniso ngokutyala imali kwimikhankaso yokuthengisa, eyandisa ukuguqulwa.
Iindlela ezisebenzayo zokonyusa i-Mobile Engagement
Ukuba ne-app yeselula kwisicwangciso sokuthengisa kunokuba lutyalo-mali olukhulu, kwaye kubalulekile ukuqinisekisa ukuba i-app iphuculwe ukuze abathengi bafumane amava angcono. Ekugqibeleni, oku kuya kunceda ukuqhuba ukubandakanyeka kwabathengi, okunokukhokelela kwingeniso eninzi kunye nokuphinda ishishini. Ikwanceda ukubonelela ngamava angcono omthengi kubaphulaphuli abazibandakanya nezinye iimpawu ngendlela efanayo.
- Yenza amava omsebenzisi aphezulu
Abantu basoloko bekhetha ii-apps ekulula ukuzisebenzisa. Ke inyathelo lokuqala kukwenza ujongano olubonakalayo lwesicelo. Kwakhona ukwenza i-tutorial okanye i-walkthrough yabasebenzisi abatsha nabo kunokubanceda ekuqondeni ukuba baqhube njani. Abo banolwazi olusisiseko malunga nendlela yokusebenzisa isicelo, banokutsiba okufanayo kwaye baqhubele phambili.
- Fumana izibonelelo ezikhethekileyo ngobulungu
Ubulungu budla ngokuba linyathelo lokuqala ekwakheni ubudlelwane obunentsingiselo nabasebenzisi. Abasebenzisi banokufumana ukufikelela okukhethekileyo ngokudala ukungena ngemvume ukuze basebenzisane nesicelo kunye nokwandisa ukubandakanya. Ukuba unika abantu isizathu sokukhuphela i-app yethu yeshishini kwaye wenze igama lokungena, ekugqibeleni unokuqokelela ulwazi oluthe kratya lwabantu, olufana needilesi ze-imeyile, kwaye wandise ukubandakanyeka kwi-app yethu. Abantu ngabona banokusebenzisa iapp yethu ukuba banikwe isizathu sokuyizama.
- Nika izaziso zokutyhala
Izikrini zasekhaya zabasebenzisi zinokuzaliswa ngee-popups ezivela ngokuzenzekelayo kwi-app, ezinokuthi zenze ungxamiseko kwaye ziqhube ukuzibandakanya ngakumbi. Iinkampani zisebenzisa izilumkiso ze-inventri ukwazisa abasebenzisi be-app xa uluhlu lweemveliso ebezikhangelwe ngaphambili lusihla, ngelixa abanye banokusebenzisa ii-popups ukwazisa abasebenzisi ngeenqwelo ezishiyiweyo okanye amaxabiso amatsha. Ukusebenzisa imiyalezo ethe ngqo nengxamisekileyo kunokonyusa uthethathethwano, kodwa isicwangciso esinjalo akufuneki sisetyenziswe kakubi. Xa kuziwa kwizaziso zokutyhala okanye imiyalezo engxamisekileyo yokuqhuba, zigcinele xa zibaluleke kakhulu.
- Iingcebiso ezenzelwe wena
Izongezo kunye nokuthengisa ngundoqo ekukhuleni kwengeniso. Ukugcina amaxabiso kunye nokuthumela imiyalezo ngokuhambelana neyona nto inomdla kunye nokuziphatha kwabathengi yenye yeendlela zokunyusa intengiso. Xa kuziwa ekuthengisweni, ukwenziwa komntu kunamandla kakhulu kunayo nayiphi na into eyenziwa ngabenzi, nokuba ixabiseke kangakanani okanye inomdla kangakanani. Ukunika abasebenzisi iingcebiso ngokusekwe kwinto abayibone mva nje okanye into abayithengile mva nje kuya kubanceda bazuze ngakumbi kwi-app.
- Izicwangciso zokuthengisa ezisebenzayo
Inyathelo lokuqala lokuthengisa olusebenzayo kukuqinisekisa ukuba abantu bayazi nge-app yeselula kwaye yenye yezona ndawo zibalulekileyo zokwandisa ukuzibandakanya. Iindlela ezahlukeneyo zingamkelwa ukwabelana ngobukho be-app kwaye ngoko ke kufikelelwe kubathengi abanokubakho. Ukwandisa ukubonakala kwe-app, iindlela zokukhangela injini zingasetyenziswa. Oku kuya kwenza ukuba isicelo sibekwe kuluhlu oluphezulu kwaye lubenze bavele kwisiphumo sokukhangela.
isiphelo
Ekubeni izicelo zeselula zifumana ingqalelo, kubalulekile ukuzigcina zibandakanya ukuze zivelele kwisihlwele. Ukusebenzisana komsebenzisi ngokuthe ngcembe kukhokelela ekuveliseni ingeniso. Ukukhuthaza ukubandakanyeka kwabathengi kwisicelo esiphathwayo, iapp kufuneka ibe lula ukuyisebenzisa. Kungoko, kubalulekile ukuba umxholo kunye noyilo zilungelelaniswe ukuze kwenziwe amava omthengi agudise kangangoko kunokwenzeka. Ukuveliswa kwengeniso kunokunyuswa kuphela ngokuba nobuchule kunye nenjongo malunga nokuzibandakanya kweselula ye-app.