Isicelo sokulethwa kwezinhlanzi kuyindlela elula yokuthenga imikhiqizo yezinhlanzi ezisezingeni eliphezulu ngokunethezeka kweKhaya lakho. Ngohlelo lokusebenza lokulethwa kwezinhlanzi olusebenza kahle kakhulu, ungaphequlula ukukhethwa okubanzi kwezinhlanzi ezintsha neziqandisiwe futhi uzilethe ngqo emnyango wakho.
Ukuthuthukisa uhlelo lokusebenza lokulethwa kwezinhlanzi kungaba ibhizinisi elinenzuzo nelizuzisayo. Ngokukhula kokuthandwa kwe ukuthuthukiswa kohlelo lokusebenza olufunwa kakhulu amasevisi kanye nokuba lula koku-oda ukudla endaweni enethezekile yeKhaya lakho, uhlelo lokusebenza oluklanywe kahle futhi olusebenziseka kalula lokuletha inyama nenhlanzi lungaheha isisekelo samakhasimende esikhulu.
Amabhizinisi amaningi afuna ukutshala imali ekuthuthukisweni kohlelo lokusebenza lokulethwa kwezinhlanzi ngenxa yezindawo eziyingqayizivele zokuthengisa nokuthandwa okukhulayo. Ingabe futhi ubheke ngabomvu ukwakha uhlelo lokusebenza lokulethwa kwezinhlanzi olusebenza kahle kakhulu? Bese le bhulogi ingeyakho. Lo mhlahlandlela uzokusiza ukuthi uthuthukise uhlelo lokusebenza lokulethwa kwezinhlanzi nezinto ezikukhathazayo.
Ngakho-ke ake siqale ngebhulogi.
Ukuqonda Izicelo Zokulethwa Kwezinhlanzi
Ukusebenzisa uhlelo lokulethwa kwezinhlanzi kuqondile njengokusebenzelana nanoma iyiphi insizakalo evamile yokulethwa kokudla. Njengokuthi unga-oda kanjani izitsha zakho ozithandayo negrosa ngohlelo lokusebenza lokuthenga ukudla, isevisi yokulethwa kwezinhlanzi ivumela amakhasimende ukuthi athenge inyama ayikhethayo ku-inthanethi. Abasebenzisi bangaphequlula kalula uhlobo lwenyama abalufisayo besebenzisa izihlungi ezithile futhi bafake i-oda ngokuthepha nje.
Ukunethezeka nobulula okunikezwa yilezi ziluhlaza izicelo zokulethwa kwezinhlanzi yizizathu ezimbili eziyinhloko ezibangela ukuthandwa kwazo okukhulayo. Ngaphandle kwesidingo sokuvakashela izimakethe zendawo noma ukucinga abadayisi bendawo abayivelakancane, abantu bangavele bathathe i-smartphone yabo futhi ba-ode inyama yekhwalithi ngohlelo lokusebenza lokulethwa kwezinhlanzi ku-inthanethi.
Uma kuziwa eku-odeni ukulethwa kwezinhlanzi ze-premium ku-inthanethi, ukuphumelela kwezindleko kanye nekhwalithi kuwukucatshangelwa okubalulekile. Ngaphandle kokukhetha okwenzayo, inhlanzi ilethwa ifriziwe, futhi ihlanganiswe ngokucophelela ezintweni ezikwazi ukuphinda zisetshenziswe futhi ezihambisana nemvelo.
Umbiko ovela kuwo Isitatimende esihlokweni samapulatifomu oku-oda ukudla okuku-inthanethi kanye nezimakethe zawo kuveza ukuthi imali engenayo e-US kulindeleke ukuthi ifinyelele ku-US $ 29.2 billion ngonyaka ka-2024. Ucwaningo olufanayo lugqamisa ukuthi umkhakha uzokhiqiza ukuthengiswa okufika ku- $ 23.9 billion ngonyaka ka-2020, okukhulayo. ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) samaphesenti angama-5.1. Lokhu kukhombisa inzuzo kanye nempumelelo engaba khona yokungena embonini yokudla eku-inthanethi, ehlanganisa ukudla, igrosa, kanye nezinsizakalo zokulethwa kwenyama nokudla kwasolwandle.
Ukuhlola Amathrendi Emakethe Yokulethwa Kwezinhlanzi
Umkhakha wokupakishwa kwezinhlanzi ezintsha emhlabeni wonke kulindeleke ukuthi ukhule ngesilinganiso samaphesenti angu-2.7 kusukela ngo-2019 kuya ku-2025. Nokho, ngenxa yokukhuphuka kwesidingo, izinga lokukhula lingase lidlule lokhu okulindelekile.
Ngokuqondene nomkhakha wezinhlanzi eziqandisiwe, ohlanganisa izinsiza ezihlukahlukene zokulethwa kwezinhlanzi, uziqhayise ngenani lemakethe lama-dollar ayizigidi eziyizinkulungwane ezingama-73.3 emuva ngo-2018. Izilinganiso zilinganisela izinga lokukhula elingamaphesenti angu-4.4 okuholela ku-2025. Khonamanjalo, umkhakha wenyama ocutshunguliwe uqophe inani lama-dollar angu-519.41. billion ngo-2019, izibikezelo ziphakamisa izinga lokukhula konyaka ngamaphesenti angama-6.24.
Ukwethula ibhizinisi lokulethwa kwezinhlanzi kudinga ukuqonda okujulile kwemakethe, kodwa awukho umbiko owodwa onikeza yonke imininingwane yemakethe. Ngakho-ke, ukuze sithole umbono ongacacile womkhakha wenyama, siqoqe idatha emithonjeni eminingi.
Ngakho-ke, imakethe yezinhlanzi emhlabeni wonke isesimweni sokukhuphuka kwesidingo. Sihlose ukwembula imininingwane ebalulekile ngokuhlaziya izifundo ezahlukahlukene ezinemininingwane eyengeziwe.
Lo bhubhane uholele ekwandeni kwabashayeli abazimele ababhalisa ngamapulatifomu afana Uber, okubonisa ukukhuphuka okungama-30% e-US Lolu shintsho lusinikeze imininingwane ejulile ngesidingo sesevisi yokulethwa kokudla ngokuhlaziya okubili okuphelele.
Ucwaningo ngu EPortland State University, enesihloko esithi Impact of COVID-19 on Home Delivery Purchases and Expenditures, iveza ukuthi ngesikhathi sokuvalwa, isidingo sokulethwa kokudla okuku-inthanethi senyuke kakhulu eCanada futhi siye sagcina ukukhuphuka kwaso kusukela lapho.
Ngakho, isimo sedijithali sezinhlelo zokusebenza zokulethwa kwezinhlanzi siyakhula ngokushesha, sisungula izinto ezintsha futhi sivula indlela yokukhula okuzayo. Kodwa-ke, ukusungula inkundla enjalo kudinga ukunamathela kumasu okuthuthukisa ngokucophelela.
Umhlahlandlela ophelele wokuthuthukisa uhlelo lokusebenza
- Ukuchaza Izinjongo kanye Nezimfuneko Zokusetha
Isinyathelo sokuqala sokwakha inkundla yokulethwa kwenyama esekwe kuwebhu wukwenza uhlelo lwebhizinisi olucacile noluningiliziwe. Lolu hlelo kufanele luhlanganise inselele eyinhloko obhekana nayo, izixazululo ezihlongozwayo, izinsiza ezidingekayo, izindlela zokulethwa kwesevisi, izilinganiso zezindleko, kanye nemithombo yemali engenayo engaba khona, phakathi kwezinye izici ezibalulekile.
Ukwengeza, kufanele unqume ngohlobo lwebhizinisi eliku-inthanethi ohlose ukulisungula. Lapho ucubungula isevisi yakho yokuletha inyama, unezinketho ezintathu eziyinhloko: ukwakha iplathifomu yesihlanganisi, ukwakha uhlelo lokusebenza lwe-smartphone enophawu, noma ukukhetha isixazululo esinelebula elimhlophe.
- Ukusebenzisa Imodeli Ye-Aggregator
Imodeli ye-aggregator ihlanganisa ukuhlanganisa abathengisi abaningi kuhlelo lwakho lokusebenza lokuletha inyama. Lokhu kusetha kuvumela amakhasimende ukuthi aphequlule futhi a-ode kusukela kubathengisi abakhethiwe abatholakala ngaphakathi kohlelo lokusebenza, bafeza izidingo zokuhlela ngohlelo lokusebenza ngokwalo. Inzuzo eyinhloko yale ndlela ukuthembela kubalingani esikhundleni sokuba nezitolo zenyama ebonakalayo.
- Ukuqamba kabusha Ibhizinisi Lakho Ngohlelo Lokusebenza
Kulabo asebevele bengabanikazi bebhizinisi lezinhlanzi noma lezilwane zasolwandle, noma abasanda kuliqala, ukuqamba kabusha ngohlelo lokusebenza lweselula oluzinikele kunganikeza izinzuzo ezimbalwa. Akugcini nje ukwenza lula ukusebenza nokuphatha, kodwa futhi kuyasiza ekugcineni amarekhodi anembile. Inzuzo enkulu lapha yikhono lokwengamela yonke imisebenzi yebhizinisi kusuka kuphaneli yokuphatha ehlanganisiwe, okuthuthukisa ukusebenza kahle kokuphatha kukonke.
- Ukudalwa Kweplathifomu Yokulethwa Kwezinhlanzi Ezizimele
Ngokukhetha indlela yelebula eyimfihlo yohlelo lwakho lokusebenza lokulethwa kwezinhlanzi, unikeza abanye abathengisi abahlukahlukene ithuba lokukhombisa ngenyama yabo nokudla kwasolwandle endawenikazi yakho. Lokhu akuzuzisi laba bathengisi kuphela kodwa futhi kunamandla okukhulisa kakhulu imali oyizuzayo ngokuthengisa kwabo.
Izinzuzo Eziyinhloko Zabanikazi Abanesevisi Yohlelo Lokusebenza Lokulethwa Kwezinhlanzi
- Inika amandla I-Market Insights ejulile
Le sevisi ihlinzeka ngendlela yokuba abahlinzeki bempahla bathole ukuqonda ngokushesha isimo semakethe samanje futhi balindele amathrendi esikhathi esizayo. Kubalulekile ukuhlale uhlaziya futhi ujwayelane nezinhlobonhlobo zemikhiqizo etholakalayo ukuze uqinisekise ukuncintisana emakethe. Izinkundla ezinjalo zisiza ukusatshalaliswa ngempumelelo kanye nokuthengwa kwezinsiza njengoba kudingeka.
- Yandisa Isisekelo Sekhasimende Ngesici Sokulethwa Ku-inthanethi
Ukunweba isisekelo samakhasimende kuwumgomo wendawo yonke phakathi kwabanikazi bamabhizinisi. Ngezici ezithuthukisiwe ezihlinzekwa ukuthuthukiswa kohlelo lokusebenza loku-oda inyama kwakamuva, ukufinyelela izethameli ezibanzi, ikakhulukazi ngaphakathi komkhakha wenyama, kuba nokwenzeka. Ukwanda kwamakhasimende kukhulisa kakhulu ithuba lokukhiqiza imali engenayo.
- Yenza Inkokhelo Yenze lula Ngezindlela Ze-inthanethi
Enye yezinzuzo eziyinhloko zokwethula insizakalo yokulethwa kwenyama nenhlanzi eku-inthanethi ukukhululeka okuletha ezinqubweni zokukhokha. Inikeza isixazululo esikahle sokukhokha kumakhasimende, esiwavumela ukuthi asebenzise izinketho ezihlukahlukene zokukhokha ku-inthanethi okuhlanganisa ama-wallet edijithali, amakhadi esikweletu, amakhadi edebithi, njll. Lokhu lula kokukhokha kuyazuzisa kokubili amakhasimende nabathengisi ngokufanayo, kusiza ukuthengiselana okushelelayo.
Ukukhetha inkampani efanele yokuthuthukisa uku-oda kwezinhlanzi ku-inthanethi kanye nesicelo sokulethwa kubalulekile ukuze uphumelele leli bhizinisi. I-Sigosoft iphuma phambili njengekhethelo eliphezulu ngenxa yezizathu eziningana ezibalulekile, ngenxa yohlu lwayo oluhlaba umxhwele lwezici eziklanyelwe ukwenza kokubili inqubo yokuthengisa nokuthenga isebenze kahle, isebenziseke kalula, futhi ivumelane nezidingo zezimakethe zedijithali zanamuhla.
Ngezansi izici ezi-5 ezivelele eziqinisa isikhundla se-Sigosoft njengokukhethwa kukaNdunankulu ngezidingo zakho zokulethwa kwezinhlanzi eziku-inthanethi:
- Idizayini Emaphakathi Umsebenzisi
Sigosoft ibeka phambili ulwazi lomsebenzisi olungenazihibe. Lokhu kugxila kuqinisekisa ukuthi uhlelo lokusebenza alukhangi nje kuphela kodwa futhi kulula ukuzulazula kuzo zonke izinhlobo zabasebenzisi, noma ngabe bangamakhasimende a-oda izinhlanzi, abahlinzeki abaphethe isitoko sabo, noma izisebenzi ezilethayo ezibuyekeza izimo zama-oda. Idizayini enembile inciphisa ijika lokufunda futhi ikhuthaze ukusetshenziswa okuphindaphindiwe, ngaleyo ndlela ikhulise ukugcinwa kwamakhasimende nokuthengisa.
- Ukulandelela i-oda lesikhathi sangempela
Ukunikeza izibuyekezo zesikhathi sangempela kuma-oda kubalulekile emhlabeni wanamuhla osheshayo. I-Sigosoft ihlanganisa ubuchwepheshe bokulandela umkhondo obuyinkimbinkimbi obuvumela amakhasimende ukuthi alandele ama-oda awo kusukela ngesikhathi afakwa ngaso kuze kube ukulethwa. Lokhu kungafihli kwandisa ukwaneliseka kwamakhasimende kanye nokwethenjwa kwesevisi.
- Izixazululo ezenziwe ngokwezifiso
Ngokubona ukuthi awekho amabhizinisi amabili afanayo, inikeza izixazululo ezenziwe ngezifiso eziklanyelwe ukuhlangabezana nezidingo ezithile. Kungakhathaliseki ukuthi ihlanganisa izici ezihlukile zokufaka uphawu, ukuhlanganisa amasango okukhokha athile, noma ukwengeza izici ezihlukile ezihambisana nemboni yezinhlanzi (njengolwazi lwendawo yokubamba, izinkomba zokusha, njll.), kuqinisekisa ukuthi uhlelo lokusebenza luhambisana nombono nezinjongo zebhizinisi lakho.
- Ukusekelwa kwe-backend okuqinile
Ukusebenza kwesicelo esiku-inthanethi kuncike emandleni aso angemuva. Sakha ukwesekwa okungemuva okunamandla okuqinisekisa ukusebenza okusheshayo, okuthembekile, nokuvikelekile. Lokhu kuhlanganisa ukuphathwa kahle kwempahla, ukuhlaziya idatha ngesikhathi sangempela sokwenza izinqumo ezinolwazi, nezinyathelo zokuphepha eziqinile zokuvikela idatha yamakhasimende ebucayi nebhizinisi.
- I-Scalability kanye Namakhono Okuhlanganiswa
Njengoba amabhizinisi ekhula, izinkundla zawo zedijithali kufanele ziguquke ngokufanele. Idizayina izinhlelo zokusebenza ngokukala engqondweni, iqinisekisa ukuthi uhlelo lwakho lokusebenza lungakwazi ukuphatha ithrafikhi ekhuphukile nama-oda ngaphandle kokuphazanyiswa. Ngaphezu kwalokho, zenza kube lula ukuhlanganiswa ngamathuluzi ahlukahlukene nezinkundla - kusukela kuzibalo kuya kumathuluzi ezishintshayo zokumaketha - ukuthuthukisa ukusebenza kanye nokwenza lula ukusebenza.
Ndawonye, lezi zici zisenza ukukhetha okungenakuhlulwa kosomabhizinisi abafuna ukungena emakethe yoku-oda izinhlanzi eziku-inthanethi nokudiliva. Ukuzibophezela kwabo kwikhwalithi, ukwaneliseka kwamakhasimende, kanye nobuchwepheshe obusha kubabeka njengomholi endaweni yokuthuthukiswa kohlelo lokusebenza, ikakhulukazi ezimakethe ze-niche ezifana nokuthengiswa kwezilwane zasolwandle ku-inthanethi.
Thola Uhlelo Lokusebenza Olusebenza Kakhulu Lokulethwa Kwezinhlanzi lwe-Android/iOS
Uma uhlela ukuthuthukisa uhlelo lokusebenza lokulethwa kwezinhlanzi, udinga uhlelo lokusebenza lwe-Android/iOS olusebenza kahle kakhulu. Ngoba uma ikhasimende lakho lizwa ukuthi idizayini yohlelo lokusebenza ihamba kancane, uzothola amathuba amaningi okukulahlekela. Ngakho-ke sithuthukisa imiklamo ye-UI/UX enamandla kakhulu futhi ekhiqizayo ehlangabezana nezidingo zakho zabasebenzisi. Amaseva ethu anikwa amandla ngobuchwepheshe bejubane eli-lite ukuze uthole ama-oda avela kumakhasimende akho lapho ebekwa khona. Ngakho-ke ungakwazi ukuletha ama-oda ngokushesha kumakhasimende akho futhi uwanelise.
I-Sigosoft ekuthuthukisweni kwe-Mobile App Kusukela ngo-2014
Sikhona Sigosoft, ukuthuthukisa izinhlelo zokusebenza ze-Android/iOS kusukela ngo-2014, yingakho sinolwazi oluthe xaxa lokuthi imboni ye-e-commerce isebenza kanjani. Ngokusekelwe kumathrendi emakethe kanye nezidingo zabasebenzisi, sakhe izicelo ze-SAAS ze ukulethwa kwezinhlanzi ibhizinisi online. Uma ubheka ku-a Inkampani yokuthuthukisa uhlelo lokusebenza lokulethwa kwezinhlanzi bese usendaweni efanele lapha. Xhumana nathi manje ukuze sikhulume nawe, siqonde izidingo zakho, futhi siguqule imibono yakho ibe ngokoqobo.
Imibuzo Evame Ukubuzwa Ekuthuthukisweni Kohlelo Lokusebenza Lokulethwa Kwezinhlanzi
Sisebenza Kanjani Isicelo Sokulethwa Kwezinhlanzi Kubathengi?
Amakhasimende anethuba lokuphequlula izinketho ezihlukahlukene zemikhiqizo emisha nemnandi, ukukhetha abakuthandayo, ukuqedela inqubo yokukhokha, nokufaka ama-oda abo. Ngemva kokufakwa kwe-oda, umlawuli uthatha izintambo, abele i-oda lokulethwa. Izisebenzi ezidilivayo zibe sezisebenzisa amathuluzi okuzulazula ukuze kuqinisekiswe ukuthi inyama entsha ifinyelela ezindlini zamakhasimende ngaphandle kokuhlupheka.
Ungakwazi yini Ukwenza ngokwezifiso Uhlelo Lokusebenza Ngokuvumelana Nezidingo Zethu, Kubandakanya Izici Ezengeziwe, Amamojula, kanye Nokushintshwa Kwedizayini?
Impela, kwa-Sigosoft, sisebenza ngokukhethekile ekunikezeni izixazululo ezenziwe ngokwezifiso zezicelo zokulethwa kwezinhlanzi nezilwane zasolwandle, ezifaneleke ngokuphelele ukuhlangabezana nezidingo zebhizinisi lakho olifunayo. Yonke into kusukela kumbhalo nesikimu sombala kuya ezithombeni kanye nedizayini iyonke ingenziwa ibe ngeyakho ukuze ihambisane nomkhiqizo wakho ngaphambi kokuthi uhlelo lwakho lokusebenza lwethulwe ngokusemthethweni ku-inthanethi.
Luthini Uhlaka Lwesikhathi Lokuthuthukisa Uhlelo Lokusebenza Oluphelele Lokulethwa Kwezinhlanzi Ezifunwa Ngayo?
Lindela ukutshala isikhathi esiningi nokuzinikela ukuze wenze uhlelo lokusebenza lwekhwalithi ephezulu luphumelele. Nokho, uzomangala ukwazi ukuthi thina kwa-Sigosoft siyakwazi ukuletha izixazululo zokuthuthukisa uhlelo lokusebenza lokulethwa kwezinhlanzi ezisezingeni eliphezulu, ezihlanganisa uhlelo lokusebenza lwekhasimende, uhlelo lokusebenza lwabashayeli, kanye nephaneli yokuphatha, konke phakathi nesonto elilodwa nje lokusebenza.