Abathengi bachitha i-90% yexesha le-intanethi yeselula kwii-apps. Iiapps ezintsha ziqaliswa yonke imihla. Abasebenzisi banezinto ezininzi abanokukhetha kuzo. Basenokukhuphela usetyenziso, bayisebenzise amaxesha ambalwa baze balibale ngayo. Esona sizathu sokuba abantu bakhuphe ii-apps kukuba abazisebenzisi. Ke, umsebenzisi uya kukhuphela usetyenziso lwakho kwaye unokulibala ngokupheleleyo ngalo. Ukuba uthethathethwano kunye nokusetyenziswa kweapp yakho kuphantsi, ke akunakuzisa naziphi na iziphumo ezinengeniso kwishishini lakho.

 

Uyigcina njani ingqalelo yomsebenzisi wakho? Izaziso zokutyhala zingakunceda apha. Sisixhobo esikhulu sokuthengisa kumashishini anee-apps eziphathwayo njengoko zinceda ukunxibelelana nabasebenzisi. Ngezaziso zokutyhala, ungathumela imiyalezo kubaphulaphuli bakho ukuze ufumane ingqalelo yabo kwaye ubakhumbuze ukuba basebenzise usetyenziso lwakho. Nangona kunjalo, ngamanye amaxesha abaphulaphuli bafumana izaziso ezicaphukisayo. Ukungena ngaphezulu ngezaziso zokutyhala kuya kwenza abasebenzisi bakho bazizithulise. Izaziso zokutyhala xa zenziwe ngokufanelekileyo zinokubuyisela abaphulaphuli bakho kwi-app yakho. Inokunyusa ukubandakanyeka komsebenzisi kunye nokugcinwa. Kule bhlog, siza kuxoxa ngeendlela ezithile zokwenza isicwangciso esisebenzayo sokwazisa nge-push.

 

Yintoni iZaziso zokutyhala?

 

Izaziso zokutyhala yimiyalezo ethi ivele kwisixhobo esiphathwayo. Ezi zithunyelwa ngabapapashi be-app nangaliphi na ixesha, kwaye abasebenzisi akufuneki basebenzise i-app. Abapapashi be-App bathumela ezi zilumkiso ukunika naluphi na ulwazi malunga nohlaziyo, iminyhadala, unyuso, njl.

 

Izaziso zokutyhala zine-50% yezinga elivulekileyo eliphezulu kunee-imeyile kunye ne-7% ephezulu ye-CTR. Bakhuthaza abasebenzisi ukuba bathathe inyathelo kwaye bazibandakanye ne-app.

 

Iintlobo zeZaziso zokutyhala

 

Nazi ezinye iintlobo zezaziso zokutyhala ezisetyenziswa ngamashishini ukubandakanya abasebenzisi.

  • Izaziso ezinolwazi

 

Isaziso esinolwazi sinikezela ngolwazi olubalulekileyo kuhlaziyo, imisebenzi kwiakhawunti, okanye naluphi na utshintsho. Zikwasebenza njengezikhumbuzo ukuba abasebenzisi bafuna ukuthatha inyathelo elithile. Injongo kukwazisa abathengi malunga notshintsho olubalulekileyo kwi-app okanye kwiakhawunti yabo.

 

  • Izaziso ze-Geolocation

 

Izaziso ezisekelwe kwindawo zithumela abasebenzisi ulwazi olufanelekileyo kwindawo yabo. Ezi zaziso zinokwazisa abasebenzisi malunga neziganeko ezikufutshane, iindawo zokutyela, kunye neevenkile ezikuloo ndawo, okanye uhlaziyo lwemozulu. Izaziso ezinjalo zidala amava amnandi omsebenzisi.

 

  • Izaziso zentengiso

 

Isaziso sokunyusa intengiso sinika umsebenzisi naluphi na uhlaziyo malunga neentengiso, izibonelelo, okanye naziphi na ezinye iintengiso ezikhuthaza ukuthengisa. Umzekelo, ukuba i-app yongeza into entsha kwaye inikezela ngolingo lwasimahla olo hlaziyo luya kuthunyelwa kumsebenzisi ukuze bakwazi ukuzibandakanya nalo.

 

  • Izaziso zokubamba

 

Ezi zaziso zisetyenziselwa ukukhumbuza kunye nokukhuthaza umsebenzisi ukuba asebenze kwiinjongo zabo zobuqu. Oku kukhuthaza abasebenzisi ukuba bazibandakanye ne-app. Izaziso zokubamba ziya kuhlaziya abasebenzisi malunga nenkqubela phambili yabo, izikhumbuzo zokuqhubeka nemisebenzi ethile, okanye zivuyisane nabo ngokufikelela kwinqanaba elithile. Ezi ntlobo zezaziso zikhuthaza abasebenzisi ukuba baphinde bazibandakanye ne-app.

 

  • Izaziso eziqhubekayo

 

Isaziso esiqhubekayo lunxibelelwano oluqhelekileyo olufunyanwa ngumsebenzisi. Oku kunokuba naziphi na izikhumbuzo zemihla ngemihla, ngeveki, okanye ngenyanga. Usetyenziso lunokwenza ukuba abasebenzisi baseke naziphi na izaziso eziqhelekileyo ezinxulumene nokusetyenziswa kwazo. Isenokuba malunga naso nasiphi na isiganeko okanye iileta zeendaba zamva nje.

 

  • Izaziso zentengiselwano

 

Ezi zaziso zithumela abasebenzisi uhlaziyo kuhambo lwabo lokuthenga. Kungaba malunga nokuthengwa ukuba i-odolo iqhutywe okanye ithunyelwe. Okanye ukukhumbuza abasebenzisi ukuba benze iintlawulo zamatyala athile. Inokucela abasebenzisi ukuba bahlaziye naluphi na ulwazi olufana neenkcukacha zekhadi letyala.

 

IiNzuzo eziPhambili zokuSebenzisa iZaziso zokutyhala

 

  • Yandisa ugcino lwabasebenzisi

 

Ukugcinwa komsebenzisi ngundoqo kwimpumelelo ye-app yakho yeselula. Izaziso zokutyhala zenza ukuba umsebenzisi abuyele kwi-app. Ngokutsho kweLocalytics, i-25% yabasebenzisi bayishiya i-app emva kokusetyenziswa kanye. Ngezaziso zokutyhala, abasebenzisi banokukhuthazwa ukuba basebenzise i-app kwakhona. Ungathumela izikhumbuzo zabasebenzisi, uhlaziyo, unyuso, iindaba zokubamba ingqalelo yabo. Xa abasebenzisi bebona izaziso ezenzelwe wena, bafuna ukunxulumana ne-app. Le yindlela entle yokugcina abasebenzisi ixesha elide.

 

  • Khuthaza ukuzibandakanya kwabasebenzisi

 

Izaziso zokutyhala zikunceda uqhube ukubandakanyeka komsebenzisi. Uhlaziyo oluqhelekileyo luvumela abasebenzisi ukuba banxibelelane ne-app yakho. Ukuba izaziso zakho ziyakwazi ukutsala umdla womsebenzisi, zinokubanceda banxibelelane ne-app yakho yonke imihla. Xa imiyalezo yakho ibonisa abasebenzisi indlela abanokuzuza ngayo ngokusebenzisa i-app yakho, banokuthi bazibandakanye.

 

  • Phucula amava omsebenzisi

 

Amava omsebenzisi yinkalo ebalulekileyo yayo nayiphi na i-app. Izaziso zokutyhala zinokuphucula amava omsebenzisi ngokubonelela ngohlaziyo olufanelekileyo nolwenzelwe wena olunceda abasebenzisi ukusebenzisana ngcono ne-app. Ezi zaziso zenza abasebenzisi baqhagamshelane ne-app yakho ngcono. Ukuba ubanika ulwazi oluluncedo abalunqwenelayo, amava abo onke aya kuba mahle. Ukubonelela ngolwazi oluxabisekileyo kubalulekile njengoko kunokwenza abasebenzisi bonwabe.

 

  • Nyusa amazinga oguqulo

 

Nje ukuba abasebenzisi baqale ukusebenzisana ne-app yakho yonke imihla, baya kutyekela ekutyaleni imali kwi-app yakho. Ukuba kukho uhlaziyo olutsha, baya kubenza. Baza kwenza ukuthenga kwi-app. Oku kuya kukunceda ufezekise ngakumbi uguqulo kwaye ukwandise i-ROI yakho. Iphucula ukukhula kukonke kwe-app yakho.

 

Eyona ndlela ilungileyo yezaziso zokutyhala

 

  • Musa ukubagqithisa abasebenzisi ngezicelo zemvume

 

Isicwangciso sakho sesaziso sokutyhala siya kuba lilize ukuba abasebenzisi bacime izaziso zakho. Xa abasebenzisi abatsha kwi-app yakho, banomdla ngakumbi ekujongeni usetyenziso lwakho. Ukuba umsebenzisi usebenzisa i-app yakho okokuqala, isenokungabi lixesha elifanelekileyo lokucela imvume. Izicelo zemvume zibalulekile, njengoko zakha ukuthembana phakathi kwabasebenzisi. Kufuneka uthumele izicelo zemvume; nangona kunjalo, ifanele ibe ngexesha elifanelekileyo. Kuya kuba ngcono ukuba ucela imvume yokuthumela isaziso emva kokuba umsebenzisi ephonononge usetyenziso lwakho. Ukuba umsebenzisi akayazi i-app yakho, baya kukhubaza zonke iimvume.

 

Cela imvume ngexesha elifanelekileyo. Kwakhona, ezinye iimvume ezifana nokufikelela abafowunelwa okanye iifoto kufuneka zibuzwe emva kwexesha. Ezi zicelo kufuneka zisebenze injongo kwaye kufuneka zihambelane ne-app yakho. Ukuba abasebenzisi bafumanisa ukuba ucela iimvume ezingabalulekanga, abayi kuyithemba i-app yakho. Kwaye kunye nezinye izicelo baya kuthi hayi ekufumaneni naziphi na izaziso ezivela kuwe. Hlala ulumkela ukuba zeziphi iimvume ozicelayo kunye naxa uzicela. Nje ukuba abasebenzisi bazive benokuyithemba i-app yakho kwaye iluncedo kubo, baya kuvulelwa ukufumana izaziso ezivela kuwe.

 

  • Yenza ngokwezifiso izaziso zokutyhala

 

Izaziso zokutyhala kufuneka zixabiseke kwaye zifaneleke kubasebenzisi bakho. Ngokutsho kwe-e-goi, i-52% yabasebenzisi bajonga ulwazi olufanelekileyo kunye nokubonelela kwizaziso zokutyhala abazifumanayo. Ezi zaziso kufuneka zinike abasebenzisi ulwazi oluxabisekileyo kubo. Isaziso somntu sikwenza ukuba ujolise kubasebenzisi abalungileyo. Unokwenza isaziso sokutyhala ngokusekwe kuhambo lomsebenzisi. Ukusebenzisa amagama abo xa ubathumela ezi zaziso kuyasebenza ekufumaneni ingqalelo yomsebenzisi.

 

Ukuzihlaziya malunga nohlaziyo oluthile okanye iimpawu abazisebenzisa rhoqo kunokubakhuthaza ukuba banxibelelane nesaziso. Bandakanya iindawo zabo zokuhlala, izinto abazithandayo, izinto abazithandayo, imingeni, njl.njl. xa udala le miyalezo. Umxholo olungiselelweyo sisixhobo esinamandla sokutyhala abasebenzisi ukuba bathathe amanyathelo athile. Ukwenza izaziso zakho zokutyhala kunokukunceda ukonyusa uguqulo. Ikwadala amava alungileyo kubasebenzisi kwaye iphucule ukugcinwa.

 

  • Dibanisa izaziso ezityebileyo zokutyhala

 

Naziphi na izinto ezibonakalayo zinomtsalane kubasebenzisi kwaye zinokubamba ngokulula ingqalelo yabo. Imifanekiso kunye nezinto ezibonwayo zixatyiswa kakhulu ngabantu kuneetekisi. Izaziso zokutyhala ezityebileyo sisixhobo esinamandla sokunxibelelana nabaphulaphuli bakho kwaye ubabandakanye. Ziziphi izaziso ezityebileyo zokutyhala? Ba luhlobo lwesaziso esibandakanya uhlobo oluthile lokunamathisela kwimidiya. Ezi zaziso zokutyhala zikuvumela ukuba ubandakanye abalinganiswa (i-emojis), imifanekiso, iividiyo, ii-memes, kunye nezinye izinto ezisebenzisanayo. Izaziso ezityebileyo zinokwenza umsebenzisi onwabe, azibandakanye, kwaye abe nomdla.

 

Ii-Emojis ziphucula amazinga okuphendula nge-40% kunye neefomati ezityebileyo ngama-25%. Abaphulaphuli bayazithanda iifomati ezinjalo, kwaye yindlela entle yokubamba ingqalelo yabo. Kunokuba usebenzise amagama, unokwenza uyilo kwaye usebenzise le fomati isebenzisanayo enomtsalane kubaphulaphuli ojolise kubo. Inokukhuthaza abasebenzisi ukuba banxibelelane ne-app yakho kwaye baphucule iinguqulelo.

 

  • Musa ukusebenzisa ngokugqithisileyo izaziso zokutyhala

 

Izaziso zokutyhala kufuneka zisetyenziswe ngobuchule. Ukuthumela izaziso rhoqo kuya kubacaphukisa abasebenzisi, ngakumbi ukuba ayibalulekanga okanye ayibalulekanga. Ukuba ufuna ukubonelela ngexabiso kubasebenzisi ngemiyalezo yakho, ungabaqhubi ngezaziso. Musa ukuthumela izaziso zokutyhala nje ngenxa yoko. Kufuneka kube nenjongo emva kwezi zaziso ezazisa abasebenzisi kwaye zibacele ukuba benze. Ukuthumela izaziso ezingenanjongo kuya kunyanzela abasebenzisi ukuba bangasebenzi. Bathumelele izaziso kuphela ukuba unalo naluphi na ulwazi oluxabisekileyo onokunikela ngalo okanye uhlaziye abasebenzisi.

 

  • Sebenzisa izaziso ezisekelwe kwindawo

 

Izaziso zokutyhala ezithunyelwe ngokusekelwe kwindawo yomsebenzisi zinokuqhuba iinguqulelo. Oku kunokunika abasebenzisi ulwazi oluluncedo malunga naziphi na iziganeko, iivenkile, iindawo zokutyela, nokunye. Abasebenzisi bayaluxabisa olu hlobo lolwazi. Le yeyona ndlela ilungileyo yokwenza izaziso zakho zokutyhala.

 

  • Sebenzisa unikezelo lwexesha eliqingqiweyo

 

Ixesha eliqingqiweyo linikezela ukukhuthaza abasebenzisi ukuba benze okuthile ukuze bangaphoswa nantoni na. Umzekelo, ukuba unophawu olutsha, ulunikezela ngexabiso eliphantsi ngexesha elithile. Oku kukhuthaza abasebenzisi ukuba bavule isaziso sakho kwaye bazame. Ezi zaziso zifuna iiCTA ezihehayo. Yenza ii-CTA ezenza abasebenzisi babe nomdla malunga nesinikezelo sakho kwaye bagqibe ngokucofa.

 

  • Qhuba uvavanyo

 

A uvavanyo / B kubalulekile ukugqibelela nasiphi na isicwangciso. Xa uvavanya uyilo lwe-app yakho, ungalibali ukuvavanya izaziso zokutyhala. Izinto zovavanyo ezifana neeCTA, imiyalezo, ifonti, imibala, njl njl. uvavanyo lunokuhlala luluncedo ekumiseleni ukuba abaphulaphuli bakho bakhetha ntoni. Inokukunceda wenze izaziso zokutyhala ezikufumana iziphumo ezizezona zilungileyo kwaye zonyuse iCTR okanye ucofe-ngokusebenzisa amaxabiso.

 

Izaziso zokutyhala zinokuba ngumngeni njengoko abasebenzisi benokukhetha ukuzicima ngokulula. Kuya kufuneka uqinisekise ukuba izaziso zakho zixabisekile kwaye zenzelwe abaphulaphuli ojolise kubo. Landela ezi ngcebiso zikhankanywe ngasentla ukuze ubone iziphumo ezingcono zesicwangciso sakho sesaziso sokutyhala. Gcina izaziso zakho zinomdla ukukhuthaza unxibelelwano oluvumela abasebenzisi ukuba basebenzise i-app yakho rhoqo. Izaziso zokutyhala ziphucula ukugcinwa, zenza abathengi abathembekileyo, kwaye uncede i-app yakho ikhule.

 

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