Cov neeg siv khoom siv 90% ntawm lub sijhawm mobile internet ntawm cov apps. Cov apps tshiab raug tso tawm txhua hnub. Cov neeg siv muaj ntau txoj kev xaiv los ntawm. Lawv tuaj yeem rub tawm ib qho app, siv nws ob peb zaug thiab tom qab ntawd tsis nco qab txog nws. Qhov thib ib yog vim li cas tib neeg uninstall apps yog tias lawv tsis siv lawv. Yog li, tus neeg siv yuav rub tawm koj lub app thiab tuaj yeem tsis nco qab txog nws. Yog tias kev koom tes thiab kev siv koj lub app tsawg, ces nws yuav tsis coj cov txiaj ntsig tau txiaj ntsig rau koj lub lag luam.

 

Koj ua li cas kom koj cov neeg siv mloog? Cov ntawv ceeb toom thawb tuaj yeem pab koj tawm ntawm no. Nws yog ib qho khoom lag luam zoo rau kev lag luam nrog cov apps mobile vim lawv pab txuas nrog cov neeg siv. Nrog cov ntawv ceeb toom laub, koj tuaj yeem xa cov lus rau koj cov neeg tuaj saib kom tau txais kev mloog thiab ceeb toom lawv kom siv koj lub app. Txawm li cas los xij, qee zaum cov neeg tuaj saib pom cov ntawv ceeb toom cuam tshuam. Mus hla lub nkoj nrog cov ntawv ceeb toom thawb yuav ua rau koj cov neeg siv mute lawv. Thawb cov ntawv ceeb toom thaum ua tiav tuaj yeem coj koj cov neeg tuaj saib rov qab rau koj lub app. Nws tuaj yeem txhim kho cov neeg siv kev koom tes thiab khaws cia. Hauv qhov blog no, peb yuav tham txog qee txoj hauv kev los tsim kom muaj txiaj ntsig kev ceeb toom lub tswv yim.

 

Push Notifications yog dab tsi?

 

Cov ntawv ceeb toom thawb yog cov lus uas tshwm rau ntawm lub xov tooj ntawm tes. Cov no yog xa los ntawm cov tshaj tawm app txhua lub sijhawm, thiab cov neeg siv tsis tas yuav siv lub app. Cov tshaj tawm App xa cov ntawv ceeb toom no los muab cov ntaub ntawv tshiab txog kev hloov tshiab, txheej xwm, kev tshaj tawm, thiab lwm yam.

 

Cov ntawv ceeb toom thawb muaj 50% qhib tus nqi siab dua li email thiab 7% siab dua CTR. Lawv txhawb kom cov neeg siv ua haujlwm thiab koom nrog lub app.

 

Hom Push Notifications

 

Nov yog qee qhov kev ceeb toom kev ceeb toom uas cov lag luam siv los koom nrog cov neeg siv.

• Cov ntawv ceeb toom

 

Cov ntawv ceeb toom muab cov ntaub ntawv tseem ceeb ntawm kev hloov tshiab, kev ua ub no ntawm tus account, lossis kev hloov pauv. Lawv kuj ua haujlwm ceeb toom yog tias cov neeg siv yuav tsum tau ua qee yam. Lub hom phiaj yog ceeb toom rau cov neeg siv khoom txog kev hloov pauv tseem ceeb hauv app lossis lawv tus account.

 

• Cov ntawv ceeb toom Geolocation

 

Cov ntawv ceeb toom raws qhov chaw xa cov neeg siv cov ntaub ntawv ntsig txog lawv qhov chaw nyob. Cov ntawv ceeb toom no tuaj yeem qhia rau cov neeg siv txog cov xwm txheej nyob ze, tsev noj mov, thiab khw muag khoom hauv cheeb tsam, lossis kev hloov pauv huab cua. Cov ntawv ceeb toom no tsim kom muaj kev paub zoo rau cov neeg siv.

 

• Kev tshaj tawm kev tshaj tawm

 

Kev tshaj tawm kev tshaj tawm kev tshaj tawm muab rau tus neeg siv hloov tshiab txog kev muag khoom, muab, lossis lwm yam kev tshaj tawm uas txhawb kev muag khoom. Piv txwv li, yog tias ib qho app ntxiv ib qho tshiab thiab muaj kev sim dawb uas hloov tshiab yuav raug xa mus rau tus neeg siv kom lawv tuaj yeem koom nrog nws.

 

• Catch-up ceeb toom

 

Cov ntawv ceeb toom no yog siv los ceeb toom thiab txhawb tus neeg siv ua haujlwm rau lawv tus kheej lub hom phiaj. Qhov no txhawb kom cov neeg siv koom nrog lub app. Catch-up ceeb toom yuav hloov kho cov neeg siv txog lawv txoj kev vam meej, ceeb toom kom txuas ntxiv nrog qee yam dej num, lossis ua kev zoo siab rau lawv ntawm kev ua tiav ib qho tseem ceeb. Cov ntawv ceeb toom no txhawb kom cov neeg siv rov koom nrog lub app.

 

• Kev ceeb toom rov tshwm sim

 

Kev ceeb toom rov tshwm sim yog kev sib txuas lus tsis tu ncua uas tus neeg siv tau txais. Qhov no tuaj yeem yog txhua hnub, txhua lub limtiam, lossis txhua hli ceeb toom. Apps tuaj yeem pab cov neeg siv teeb tsa cov ntawv ceeb toom tsis tu ncua ntsig txog lawv kev siv. Nws kuj tuaj yeem hais txog txhua qhov xwm txheej lossis cov ntawv xov xwm tshiab kawg.

 

• Kev tshaj tawm kev lag luam

 

Cov ntawv ceeb toom no xa cov neeg siv hloov tshiab ntawm lawv txoj kev mus yuav khoom. Nws tuaj yeem yog hais txog kev yuav khoom yog tias qhov kev txiav txim tiav lossis xa tawm. Los yog ceeb toom cov neeg siv kom them nyiaj ntawm qee cov nqi. Nws tuaj yeem hais kom cov neeg siv hloov kho cov ntaub ntawv xws li credit card cov ntsiab lus.

 

Cov txiaj ntsig tseem ceeb ntawm kev siv cov ntawv ceeb toom thawb

 

• Ua kom cov neeg siv khaws cia

 

Cov neeg siv khaws cia yog qhov tseem ceeb rau kev ua tiav ntawm koj lub mobile app. Cov ntawv ceeb toom thawb kom tus neeg siv rov qab mus rau lub app. Raws li Localytics, 25% ntawm cov neeg siv tso tseg ib qho app tom qab siv ib zaug. Nrog kev ceeb toom thawb, cov neeg siv tuaj yeem txhawb kom siv lub app dua. Koj tuaj yeem xa cov neeg siv ceeb toom, hloov tshiab, tshaj tawm, xov xwm kom ntes lawv cov xim. Thaum cov neeg siv pom cov ntawv ceeb toom tus kheej, lawv xav koom nrog lub app. Qhov no yog ib txoj hauv kev zoo khaws cov neeg siv rau lub sijhawm ntev.

 

• Txhawb cov neeg siv kev koom tes

 

Push ceeb toom pab koj tsav cov neeg siv kev koom tes. Kev hloov tshiab tsis tu ncua ua rau cov neeg siv cuam tshuam nrog koj lub app. Yog tias koj cov ntawv ceeb toom tswj kom nyiam cov neeg siv cov kev xav, nws tuaj yeem pab lawv cuam tshuam nrog koj lub app txhua hnub. Thaum koj cov lus qhia cov neeg siv seb lawv tuaj yeem tau txais txiaj ntsig los ntawm kev siv koj lub app, lawv yuav muaj feem cuam tshuam.

 

• Txhim khu cov neeg siv khoom paub

 

Cov neeg siv kev paub yog qhov tseem ceeb ntawm txhua lub app. Cov ntawv ceeb toom thawb tuaj yeem txhim kho cov neeg siv kev paub dhau los los ntawm kev muab cov kev hloov tshiab uas cuam tshuam thiab tus kheej uas pab cov neeg siv cuam tshuam nrog lub app zoo dua. Cov ntawv ceeb toom no ua rau cov neeg siv txuas nrog koj lub app zoo dua. Yog tias koj muab lawv cov ntaub ntawv tseem ceeb uas lawv xav tau, lawv qhov kev paub tag nrho yuav zoo heev. Kev muab cov ntaub ntawv tseem ceeb yog qhov tseem ceeb vim nws tuaj yeem ua rau cov neeg siv khoom zoo siab.

 

• Boost tus nqi hloov dua siab tshiab

 

Thaum cov neeg siv pib koom nrog koj lub app txhua hnub, lawv yuav nyiam nqis peev hauv koj lub app. Yog tias muaj qhov hloov tshiab tshiab, lawv yuav ua rau lawv. Lawv yuav ua hauv app yuav khoom. Qhov no yuav pab koj ua tiav kev hloov pauv ntau dua thiab nce koj ROI. Nws txhim kho kev loj hlob tag nrho ntawm koj lub app.

 

Cov kev coj ua zoo tshaj plaws rau Push Notifications

 

• Tsis txhob cuam tshuam cov neeg siv nrog kev thov kev tso cai

 

Koj lub tswv yim ceeb toom laub yuav tsis muaj txiaj ntsig yog tias cov neeg siv tau ua tsis taus koj cov ntawv ceeb toom. Thaum cov neeg siv tshiab rau koj lub app, lawv txaus siab tshawb nrhiav koj lub app. Yog tias tus neeg siv siv koj lub app thawj zaug, ces nws yuav tsis yog lub sijhawm zoo los thov kev tso cai. Kev thov kev tso cai yog qhov tseem ceeb, vim lawv tsim kev ntseeg siab ntawm cov neeg siv. Koj yuav tsum xa daim ntawv thov kev tso cai; txawm li cas los xij, nws yuav tsum yog lub sijhawm. Nws yuav zoo tshaj yog tias koj thov kev tso cai xa ntawv ceeb toom tom qab tus neeg siv tau tshawb xyuas koj lub app. Yog tias tus neeg siv tsis paub koj lub app, lawv yuav kaw tag nrho cov kev tso cai.

 

Thov kev tso cai ntawm lub sijhawm. Tsis tas li, lwm yam kev tso cai xws li nkag mus rau cov neeg sib cuag lossis cov duab yuav tsum raug nug tom qab lub sijhawm. Cov kev thov no tseem yuav ua rau lub hom phiaj thiab yuav tsum muaj feem cuam tshuam rau koj lub app. Yog tias cov neeg siv pom tias koj tab tom thov kev tso cai tsis cuam tshuam, lawv yuav tsis ntseeg koj lub app. Thiab nrog rau lwm qhov kev thov lawv tseem yuav hais tias tsis tau txais kev ceeb toom los ntawm koj. Nco ntsoov ceev faj txog yam kev tso cai uas koj thov rau thiab thaum koj thov rau lawv. Thaum cov neeg siv xav tias lawv tuaj yeem ntseeg koj lub app thiab nws muaj txiaj ntsig zoo rau lawv, lawv yuav qhib kom tau txais cov ntawv ceeb toom los ntawm koj.

 

• Personalize cov ntawv ceeb toom laub

 

Cov ntawv ceeb toom thawb yuav tsum muaj txiaj ntsig thiab cuam tshuam rau koj cov neeg siv. Raws li e-goi, 52% ntawm cov neeg siv nrhiav cov ntaub ntawv cuam tshuam thiab muab hauv cov ntawv ceeb toom thawb lawv tau txais. Cov ntawv ceeb toom no yuav tsum muab rau cov neeg siv cov ntaub ntawv uas muaj txiaj ntsig rau lawv. Kev ceeb toom tus kheej tso cai rau koj los tsom rau cov neeg siv khoom zoo. Koj tuaj yeem kho tus kheej lub laub ceeb toom raws li tus neeg siv txoj kev taug. Siv lawv lub npe thaum koj xa lawv cov ntawv ceeb toom no tau txais txiaj ntsig zoo rau tus neeg siv.

 

Hloov kho lawv txog qee yam hloov tshiab lossis cov yam ntxwv uas lawv siv feem ntau tuaj yeem txhawb kom lawv cuam tshuam nrog kev ceeb toom. Koom nrog lawv cov pej xeem, nyiam, nyiam, kev sib tw, thiab lwm yam thaum koj tsim cov lus no. Cov ntsiab lus tsim nyog yog cov cuab yeej muaj zog los thawb cov neeg siv los ua qee yam haujlwm. Personalizing koj cov ntawv ceeb toom thawb tuaj yeem pab koj txhawb kev hloov pauv. Nws tseem tsim kom muaj kev paub zoo rau cov neeg siv khoom thiab txhim kho kev tuav pov hwm.

 

• Muab cov ntawv ceeb toom laub nplua nuj

 

Txhua lub ntsiab lus pom tau ntxim nyiam rau cov neeg siv thiab tuaj yeem ua rau lawv nyiam. Cov duab thiab cov duab pom tau ntau dua los ntawm tib neeg ntau dua li cov ntawv. Cov ntawv ceeb toom nplua nuj yog lub cuab yeej muaj zog los txuas nrog koj cov neeg tuaj saib thiab koom nrog lawv. Cov ntawv ceeb toom nplua nuj yog dab tsi? Lawv yog hom kev ceeb toom uas suav nrog qee hom kev tshaj tawm xov xwm txuas. Cov ntawv ceeb toom thawb no tso cai rau koj suav nrog cov cim (emojis), duab, yeeb yaj kiab, memes, thiab lwm yam sib tham sib tham. Cov ntawv ceeb toom nplua nuj tuaj yeem ua rau tus neeg siv zoo siab, koom nrog, thiab nyiam.

 

Emojis txhim kho cov kev tawm dag zog los ntawm 40% thiab cov ntawv nplua nuj los ntawm 25%. Cov neeg tuaj saib txaus siab rau cov hom ntawv no, thiab nws yog ib txoj hauv kev zoo los rub lawv cov xim. Tsis yog siv cov lus, koj tuaj yeem tau txais tswv yim thiab siv hom kev sib tham sib tham uas txaus siab rau koj cov neeg tuaj saib. Nws tuaj yeem txhawb kom cov neeg siv cuam tshuam nrog koj lub app thiab txhim kho kev hloov pauv.

 

• Tsis txhob siv cov ntawv ceeb toom thawb ntau dhau

 

Push ceeb toom yuav tsum tau siv lub tswv yim. Kev xa cov ntawv ceeb toom tas li yuav cuam tshuam rau cov neeg siv, tshwj xeeb yog tias nws tsis tseem ceeb lossis cuam tshuam. Yog tias koj xav muab tus nqi rau cov neeg siv los ntawm koj cov lus, tsis txhob foob lawv nrog cov ntawv ceeb toom. Tsis txhob xa cov ntawv ceeb toom thawb tsuas yog rau nws. Yuav tsum muaj lub hom phiaj tom qab cov ntawv ceeb toom no qhia rau cov neeg siv thiab hais kom lawv ua. Xa cov ntawv ceeb toom tsis muaj ntsiab lus yuav yuam kom cov neeg siv lov tes taw lawv. Tsuas xa lawv cov ntawv ceeb toom yog tias koj muaj cov ntaub ntawv tseem ceeb los muab lossis hloov kho cov neeg siv.

 

• Siv cov ntawv ceeb toom raws qhov chaw

 

Thawb cov ntawv ceeb toom xa raws li tus neeg siv qhov chaw tuaj yeem tsav kev hloov pauv. Qhov no tuaj yeem muab cov ntaub ntawv tseem ceeb rau cov neeg siv txog txhua yam xwm txheej, khw muag khoom, khw noj mov, thiab lwm yam. Cov neeg siv txaus siab rau daim ntawv qhia no. Nov yog txoj hauv kev zoo los kho koj cov ntawv ceeb toom thawb.

 

• Leverage txwv lub sijhawm muaj

 

Lub sijhawm txwv muab los txhawb cov neeg siv los ua kom lawv tsis txhob plam ib yam dab tsi. Piv txwv li, yog tias koj muaj qhov tshiab, koj muab nws ntawm tus nqi qis rau lub sijhawm txwv. Qhov no txhawb kom cov neeg siv qhib koj cov ntawv ceeb toom thiab sim ua nws. Cov ntawv ceeb toom no xav tau enticing CTAs. Tsim CTAs uas ua rau cov neeg siv xav paub txog koj qhov kev thov thiab lawv xaus rau nyem nws.

 

• Khiav kev sim

 

Kev xeem A / B Nws yog ib qho tseem ceeb kom ua tiav txhua lub tswv yim. Thaum kuaj koj tus tsim app, tsis txhob hnov ​​​​qab sim cov ntawv ceeb toom thawb. Kuaj cov ntsiab lus xws li CTAs, kev xa xov, font, xim, thiab lwm yam. kev sim yuav ib txwm muaj txiaj ntsig los txiav txim siab seb koj cov neeg tuaj saib nyiam. Nws tuaj yeem pab koj tsim cov ntawv ceeb toom thawb uas tau txais koj cov txiaj ntsig zoo thiab txhawb nqa CTR lossis nyem-los ntawm tus nqi.

 

Cov ntawv ceeb toom thawb tuaj yeem nyuaj vim cov neeg siv muaj kev xaiv kom yooj yim tua lawv. Koj yuav tsum xyuas kom meej tias koj cov ntawv ceeb toom tseem ceeb thiab tus kheej rau koj cov neeg tuaj saib. Ua raws li cov lus qhia saum toj no kom pom cov txiaj ntsig zoo dua rau koj lub tswv yim ceeb toom laub. Khaws koj cov ntawv ceeb toom nthuav dav los txhawb kev sib cuam tshuam uas ua rau cov neeg siv siv koj lub app tsis tu ncua. Thawb cov ntawv ceeb toom txhim kho tuav, tsim cov neeg siv khoom ncaj ncees, thiab pab koj lub app loj hlob.

 

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