Abantu abaningi bachitha izinyanga ezi-4-6 bakha uhlelo lokusebenza kodwa uhlelo lwabo lokwethula alulutho ngaphandle kokuthola uhlelo lwabo lokusebenza ezitolo zezinhlelo zokusebenza. Kungase kubonakale kuwubuhlanya ukuchitha noma yisiphi isikhathi nemali ebhizinisini elisha elingase libe khona bese ungenalo uhlelo lokumaketha lokusiza ukulisungula nokulikala. Kunesizathu esilula ukuthi kungani ukwethula uhlelo lokusebenza kuvame ukushiywa kuzenzekele: kulula ukugxila kulokho okulawulayo kunalokho okungekho.

 

Ukusebenzisa isici, ukwenza kabusha ikhodi ethile, noma ukulungisa umbala wenkinobho zonke izinto ongazenza ngokwakho. Lokho akusho ukuthi uzokwenza ukukhetha okufanele, kodwa ungakwazi ukusebenza ngokuzimela kuzo zonke. Uma kuqhathaniswa, ukudonsa ukunaka kuhlelo lwakho lokusebenza ngemuva kokwethulwa kubonakala kungaphezu kwamandla akho ngokuphelele. Ukukholisa umsebenzisi ukuthi abuyekeze uhlelo lwakho lokusebenza, isitolo sokunyathelisa ukuze abhale ngalo, noma izitolo zohlelo lokusebenza ukuze zilufake konke kuncike kokuncika kwangaphandle. Kunzima ukwamukela lokho kuntuleka kokulawula, okuningi kakhulu ukwenza uhlelo lokwethula yize kunjalo.

 

Abantu abajwayele ukungaqapheli ukuthi kunochungechunge lwemisebenzi emincane ngokugcwele ngaphakathi kolawulo lwabo olungasiza ekuqhubekiseni imicimbi emikhulu, yangaphandle yokwethulwa. 

 

Yakha Iwebhusayithi Yohlelo Lokusebenza ukuze Uthakasele izethameli

 

Okokuqala, udinga ukuqinisekisa ubukhona obuzinzile bomkhiqizo wakho emakethe.

 

Okuzo kwenziwa: 

• Dala isayithi lephromo noma ikhasi lokubikezela lesicelo sakho seselula ukuze uvuse intshisekelo yomsebenzisi.
• Thumela okunikezwayo komuntu siqu ukuze ubambe iqhaza ekuhlolweni kwangaphambi kokwethulwa.
• Thumela isibali-sikhathi sokubala siyehla kusayithi ukuze uqinisekise ukuthi ukukhishwa kulindelwe futhi kudonse ukunaka kwezithameli eziqondiwe.
• Klomelisa izithameli zakho ngokunikeza izaphulelo, amakhuphoni, noma izinhlelo zokusebenza zamahhala. Lokhu kuzobakhuthaza ukuthi bahlanganyele. Khumbula ukugqamisa lokhu okunikezwayo ukuze izibukeli zifunde kabanzi ngakho.

 

Gcina Ukuthuthukiswa Kwe-SEO Engqondweni

 

Ukudala iwebhusayithi mayelana nohlelo lokusebenza akwanele - futhi kudinga ukulingana kahle futhi kwenziwe injini yokusesha ithuthukiswe. Uma isayithi lakho lifinyelela phezulu emiphumeleni yosesho, inani elikhulu kakhulu labantu lizobonisa intshisekelo kuyo.

 

Lapha uzothola umhlahlandlela onemininingwane yokuthi ungazakha kanjani izixhumanisi ze-organic kuwebhusayithi yakho bese uyishayela phezulu kwama-SERP.

 

Engeza Izilimi Ezihlukene

 

Ukukhangisa ngezilimi eziningi, hhayi ngesiNgisi kuphela, kuzokusiza ukuthi uhehe ababukeli abahlukahlukene bamazwe ngamazwe. Kunjalo, ngaphambi kokuthi usebenzise leli su, kufanele uhlele kahle ulimi oluzofakwa. Ngokufanelekile, uhlelo lwakho lokusebenza ngokwalo kufanele lusekele lezi zilimi.

 

I-ASO: Lungiselela Uhlelo lwakho lokusebenza lwe-Google Play ne-AppStore

 

Izibalo zithi amadivaysi eselula ayi-9 kwangu-10 alawulwa izinhlelo zokusebenza ze-Android ne-iOS. Ngokunokwenzeka, uhlelo lwakho lokusebenza luguqulelwe kwenye yalezi zingxenyekazi futhi kuzodingeka usebenze ne-App Store noma i-Google Play.

 

Ungakunaki I-Social Network Marketing

 

Namuhla, yonke imikhiqizo idinga ukumelwa ezinkundleni zokuxhumana. Ukumakethwa kohlelo lokusebenza nakho akuphelele ngaphandle kwalolu cezu. Dala amakhasi ezinkundleni zokuxhumana ezidume kakhulu futhi wengeze njalo ulwazi ngomkhiqizo wakho. Shicilela izincazelo ezisebenzayo, ukubuyekezwa, namavidiyo okukhangisa. Tshela izethameli kancane mayelana neqembu lakho futhi wabelane ngezithombe zokugeleza komsebenzi. Bamba imiqhudelwano ethokozisayo ukuze uhehe ababhalisile. Xoxa nabantu futhi uphendule imibuzo yabo.

 

• Thumela izimemezelo ngezikhathi ezithile zezinto ezishicilelwe kusayithi, futhi ngokuphambene nalokho - engeza izinkinobho zamanethiwekhi omphakathi adume kakhulu kusayithi lakho ukuze abasebenzisi bafunde kabanzi mayelana nohlelo lwakho lokusebenza emthonjeni abawuthandayo.

 

Zama i-Contextual Advertising

 

Sebenzisa amasistimu okukhangisa (ikakhulukazi, i-Google AdWords) ukuze uphromothe uhlelo lwakho lokusebenza. Ungakwazi futhi ukusebenzisa ukukhangisa kwenethiwekhi yokuxhumana nabantu. Isixazululo esiphusile kungaba ukuhlela ukubekwa kwamabhanela kumasayithi anezihloko ezidumile phakathi kwezithameli zakho ozihlosile. Ungathola futhi amabhulogi anezihloko ezimbalwa futhi uvumelane ngokushicilelwa kwezibuyekezo ezikhokhelwayo.

 

Dala Ividiyo Yephromo

 

Okuqukethwe okubukwayo kubonwa kangcono kunombhalo. Ngakho-ke, ukumaketha kohlelo lokusebenza kuvame ukufaka ukudalwa kwevidiyo yokuphromotha. Ividiyo kufanele ngokuqinisekile ibe yekhwalithi ephezulu, ngakho-ke kulesi simo, kungcono ukusebenzisa izinsizakalo zochwepheshe. Chaza imisebenzi esemqoka yesicelo sakho futhi ubonise umsebenzi wabo ngokucacile. Lokhu nakanjani kuzothakazelisa izethameli eziqondiwe.

 

Beka ividiyo yephromo ekhasini lohlelo lokusebenza ku-Google Play / App Store, ezinkundleni zokuxhumana, nakuwebhusayithi.

 

Gcina Ibhulogi

 

Ngokugcina ibhulogi esemthethweni yohlelo lwakho lokusebenza, "ubulala izinyoni ezimbili ngetshe elilodwa". Okokuqala, udonsa ukunaka kwabasebenzisi ngokushicilela izindaba mayelana nohlelo lokusebenza nezindatshana ezithakazelisayo. Okwesibili, ngokubeka izindatshana ezinamagama angukhiye, ukhulisa isikhundla sesayithi emiphumeleni yosesho.

 

Qoqa Ukubuyekezwa Kwekhasimende

 

Ngokwezibalo, u-92% wabantu bafunda izibuyekezo ku-inthanethi ngaphambi kokuthenga umkhiqizo/isevisi. Ngesikhathi esifanayo, i-88% yabantu ithemba umbono wabanye abathengi. Ngakho-ke, impendulo kuhlelo lwakho lokusebenza kufanele ihlale ibonakala.

 

• Dala izihloko ezikhethekile noma okuthunyelwe ezinkundleni zokuxhumana lapho abantu bengaveza khona imibono yabo.
• Beka ibhulokhi ehlukile enezibuyekezo kusayithi.
• Landela okuqukethwe kwezibuyekezo futhi uqiniseke ukuthi usiza abasebenzisi abanganelisekile ukuxazulula izinkinga.

 

Khumbula ukuthi izinga lokwaneliseka komsebenzisi lincike ngqo ekutheni ukumaketha komkhiqizo wakho kuzosebenza ngempumelelo kangakanani.

 

Sebenzisa Amakhodi Okukhangisa

 

Enye insiza engakavamile ukusetshenziswa ukwaba amakhodi ephromo wezinhlelo zokusebenza ezigunyaziwe ezingakabi bukhoma. Lokhu kusho ukuthi ungakwazi ukumema abanye ukuthi babuke inguqulo yokugcina yohlelo lokusebenza esitolo ngaphandle kokuthi itholakale kwabanye. Leli su livumela abathintwayo babezindaba ukuthi bahlole uhlelo lokusebenza uma befisa ukulibuyekeza ngaphambi kokwethulwa ngokusemthethweni.

 

Qala nge-Soft Launch

 

Hlola imithombo eyinhloko yethrafikhi. Ukunquma isu elilungile lapha kubaluleke kakhulu. Ngemva kokuhlaziya imiphumela (i-CPI, ikhwalithi yethrafikhi, % CR, njll.), uzokwazi ukuhlonza izingqinamba emkhiqizweni futhi ulungise isu namaqhinga ngokufanele. Ngemva kokuhlaba umkhosi ngempumelelo nokulungisa amaphutha, ungaqhubekela kokuthi Hard launch - ukwethulwa kwayo yonke imithombo yethrafikhi.

 

Lungiselela Uhlelo Lokusekela

 

Qiniseka ukuthi uyaqhubeka nokuqoqa imibuzo evamile kubasebenzisi ku-beta nezikhathi zokukhishwa kwangaphambilini. Ukwenza lokhu kungagcwalisa i-FAQ noma isisekelo solwazi futhi kunikeze abasebenzisi abasha amacebo awusizo. Inzuzo eyengeziwe yokuxhumana eduze nabasebenzisi ukuthi isikhungo sosekelo singasiza ukuveza izinkinga abasebenzisi abanazo, okukuvumela ukuthi ugxile ekuthuthukisweni kohlelo lokusebenza.