Izinhlelo zokusebenza zokulethwa kwe-Hyperlocal zishintshe umdlalo futhi zavula umnyango wohlobo olusha lwezentengiselwano ezisheshayo ku eCommerce Imboni. Ubhubhane kanye nokuvalwa kunqanda amakhasimende ekuboneni izitolo zezitolo zegrosa kanye ngesonto. Izitolo ezingomakhelwane zinikeza izinto ezidingekayo njengegilosa, ukudla, imithi, izinsiza zokwelapha, nezinto zokuhlanzeka.
Ukusebenza kokusabalalisa kwe-hyperlocal kuqinisekisa ukuthi imikhiqizo ebalulekile ilethwa ngqo eminyango yamakhasimende. Lena sekuyiyona ndlela esheshayo nenethezekile yokuthola izinto eziza kuqala ezikhuphula imakethe kubhubhane olusindayo.
Kuyini ukulethwa kwe-Hyperlocal?
Ukulethwa kwe-Hyperlocal ukulethwa kwemikhiqizo efunwa kakhulu ngaphakathi kwendawo ethile futhi kunikeze ukuxhumana okuqondile kwabathengisi bendawo nabathengisi kumakhasimende. Uma igcwalisa izidingo zekhasimende ngaphakathi kwendawo ethile, ke ukuhweba okusheshayo nge-hyperlocal kwenzeka.
Imakethe yezinsizakalo ze-hyperlocal ibilokhu ikhula ngenxa yezinto ezimbalwa, njengokusetshenziswa kwe-inthanethi okukhulu kanye nezinga lempilo elingcono.
Ukunyuka koxhaso lwebhizinisi le-e-commerce kanye nemikhuba ebheke ekufakweni kwedijithali kwebhizinisi yizimbangela eziyinhloko zalokhu. Ukunciphisa izindleko zokuhamba kanye nokusheshisa izikhathi zokulethwa, ama-behemoth amaningi e-e-commerce asevele amukela futhi ezuza amabhizinisi e-hyperlocal. Okulindelwe ngabathengi kuyanda ngenxa yezinkundla ze-e-commerce, izimakethe eziku-inthanethi, namafemu asekelwe ekulethweni.
Osomabhizinisi bangazuza kumodeli yokulethwa kwe-hyperlocal ngoba izinkampani eziletha ngokushesha kunalezo eziqhudelana nazo ngokuvamile ziheha amakhasimende amaningi.
I-Hyperlocal eCommerce ikhule ngokuduma ngenxa yokuqalisa okuxhaswe kahle ngemali, izimpahla ezikhethiwe kanye nezinsizakalo, kanye ukulethwa okudingekayo. Ngakho-ke, ezinye zezinhlangano zezentengiselwano ezivelele kakhulu kanye nama-web behemoth abe nesithakazelo futhi abandakanyeka.
Ngabe IHyperlocal Delivery System isebenza kanjani ku-Quick Commerce Strategy?
Isevisi yokulethwa kwe-hyperlocal ithembisa amakhasimende isu lokuhweba elisheshayo "ukulethwa ngesivinini esingakholeki." Izicelo zokuthumela ngemikhumbi nge-Hyperlocal ziyashintsha zibe izitolo ezihlala endaweni eyodwa zezidingo ezigxilile zamakhasimende zokudla, imithi, igilosa, nezinye izinto. Kwenza buthaka ukuthambekela kokulethwa kwemajini yeviki elilodwa ezinhlelweni ze-eCommerce.
Ikakhulukazi kubathengisi abangosayizi abancane nabathengisi, umqondo wokuthunyelwa kwe-hyperlocal ofunwa kakhulu ubonakala uqine kakhulu futhi ubanzi. Uhlelo lokusebenza lwe-hyperlocal luvumelana nendawo ethile ukuze lunikeze izinsizakalo njengoba kudingeka.
Ihluke kanjani imodeli yokulethwa kwe-hyperlocal ku- Imodeli ye-eCommerce?
Ukulethwa kwe-Hyperlocal kuxhuma amakhasimende ngokuqondile kubathengisi abaseduze. Idizayini yohlelo lokusebenza lokusabalalisa i-hyperlocal ivimbela noma yimuphi umsebenzi womuntu ophakathi wanoma yiluphi uhlobo.
Nokho, le modeli yebhizinisi le-eCommerce ayikwazi ukuhlangabezana nezidingo ezisheshayo zabathengi. Kunezinselelo eziningi engahlangabezana nazo, ezingase zibambezele ukusatshalaliswa komkhiqizo.
Uhlolojikelele lwe-Ekada24, I-Hyperlocal App Developed By Sigosoft
I-Sigosoft futhi ingumakhi wohlelo lokusebenza lwe-hyperlocal owathuthukisa i-Ekada24 ngamakhono agcwele.
Ekada24 iwuhlelo lokusebenza lokulethwa olufunwa kakhulu olulandela isu lokuhweba elisheshayo, uhlobo olusha lwe-ecommerce. Lolu hlelo lokusebenza lweselula luvuliwe Android futhi iOS inikeza imizuzu eyi-10 ukulethwa kwemikhiqizo kukhasimende. Uhlelo lokusebenza lweselula luhlinzeka ngesitolo se-inthanethi esilula nesithembekile kumakhasimende. Kungenzeka ngokukwabela orisho bezimoto njengabalingani bokulethwa abaseduze.
Abadayisi
Lokhu kungenza ikhathalogi yabo ibonakale kusisekelo samakhasimende esikhawulelwe ngokwe-geo kuwebhu yabathengi ye-Ekada24 nezinhlelo zokusebenza zeselula. Uhlelo lokusebenza lwabathengi luvumela abasebenzisi ukuthi bafinyelele kuzo zonke izitolo eziseduze, abathengisi, kanye nempahla etholakala kulezo zitolo. Ngakho-ke, angaphequlula noma yisiphi isitolo futhi engeze imikhiqizo ekalishini lakhe esebenzisa uhlelo lokusebenza.
Indima yamapaki
Lolu hlelo lokusebenza lwayo. Bonke abapakishi besitolo bayaziswa uma ikhasimende lifaka i-oda, libabuza ukuthi bafuna ukulipakisha yini. Umpakishi angabuka izinto ikhasimende elizi-ode uma lamukele i-oda. Ngokusekelwe kulolu hlu, ugcwalisa i-oda futhi alimake njengeliqediwe. Leli oda lapakishwa kamuva ngumpakishi, futhi Angakwazi ukubuyekeza i-oda njengoba seliqediwe uma eselilethile.
Uhlelo lokusebenza lokulethwa
Lolu hlelo lokusebenza lomsebenzi wokulethwa luza ngokulandelayo. Bonke abasebenzi bokulethwa kuleso sitolo bayaziswa uma umpakishi epakisha i-oda, ebabuza ukuthi bayafisa yini ukuliletha. Uma umuntu odilivayo amukela i-oda, umzila olungile wemephu oya ekhelini lekhasimende uyaboniswa, okumvumela ukuthi alethe iphakheji. Angaqoka i-oda njengeliqediwe lapho eselikhiphile.
Yonke le misebenzi ibuyekezwa ngesikhathi sangempela kudeshibhodi yomqondisi, engafinyelelwa umphathi wesitolo noma abaphathi be-supply chain. Kusuka kusixhumi esibonakalayo somqondisi we-Ekada24, ungaphatha zonke izingcezu zokumaketha nezinto zewebhusayithi.
Isici esiyinhloko sohlelo lokusebenza ukulethwa okusheshayo nguzakwethu ozenzakalelayo. Ama-oda amabili noma ngaphezulu angalethwa ngohambo olulodwa.
Izici ezibalulekile zeHyperlocal Delivery App
1. Inventory and Order
Ukufakwa kwe-oda, umsebenzi ozokwenziwa esitolo esingaxhunyiwe ku-inthanethi, nokulandelelwa kwe-oda kuze kube yilapho liqedwa konke kwenziwa kwaba nokwenzeka ngokuphathwa kwe-oda okungenazihibe. Umkhiqizo Ophumelelayo Ukuphathwa: Ungaqala ukuthengisela amaklayenti aseduze ngokushesha ngemva kokubhalisa ngokushesha impahla yakho yasesitolo ku-inthanethi.
Uhlu Lomkhiqizo Waso Sonke Isitolo: Ikhathalogi yomkhiqizo ebanzi ingaphathwa futhi iboniswe ngamabhizinisi egrosa aku-inthanethi.
Ukucutshungulwa kwe-oda okuzenzakalelayo: Yenza ngokuzenzakalelayo uku-oda, ukupakisha, nezinqubo zokulethwa. Lungisa izinqubo zokulethwa ukuze unciphise izikhathi zokulethwa.
2. Isu Lokuthengisa
Izaziso ze-SMS ezizenzakalelayo ngezinjongo zokumaketha zilethwa ukuze ugcine abathengi bakho benolwazi.
Thumela izexwayiso zohlelo lokusebenza ukuze uthuthukise ukufinyeleleka nokwenza kube ngokwakho ukuzizwisa kokuthenga kwamakhasimende akho.
Amakhuphoni nezibhengezo zokuphromotha: Ungashintsha izithombe zesibhengezo zewebhu nezinhlelo zokusebenza zeselula ukuze uhlangabezane nezidingo zesitolo sakho sokudayisa. Ungaphinda udale amakhuphoni amasha noma uhlele akhona usebenzisa isixhumi esibonakalayo somqondisi.
3. Inqubo Yokulethwa
Izitolo zegrosa eziku-inthanethi zinikeza amakhasimende inketho yokulanda noma ukuletha izinto zawo emnyango wawo.
Ukulethwa kokwenza kahle umzila kusiza abagibeli ekutholeni umzila oshibhe kakhulu nomfishane.
Ubufakazi Bokudilivwa: Isusa isidingo sokufakwa kwedatha yomuntu futhi yehlise isamba sesikweletu.
Ukubika Ubuhlakani Bebhizinisi kanye ne-KPI yedeshibhodi: Kulula ukuhlola idatha ye-e-commerce, ukumaketha, neyokukhokha, okuhlanganisa ama-oda aphelele kanye ne-GMV phakathi nenkathi ethile, ama-oda abuyiswayo nakhanseliwe, isilinganiso senani likabhasikidi, amakhasimende abuyayo, isilinganiso sesikhathi sokupakisha, nesikhathi esimaphakathi sokuthutha.
Thola ukufinyelela kwesikhathi sangempela emibikweni yokusebenza kwebhizinisi.
Izinkokhelo Ze-inthanethi Nokuphepha Kwedatha: Finyelela kuma-API ahlobene nokukhokha futhi wamukele izinkokhelo usebenzisa i-Stripe, i-MasterCard, ne-Visa, phakathi kwezinye izindlela.
Izindleko Zokuthuthukisa Uhlelo Lokusebenza Lokulethwa Kwe-Hyperlocal
Izindleko zokudizayina uhlelo lokusebenza lokulethwa kwe-hyperlocal zinengqondo. Uma bekufanele siqagele, ukuthuthukiswa kohlelo lokusebenza kuzobiza phakathi kuka-$15K no-$30K. Nokho, abathuthukisi bohlelo lokusebenza lweselula abaqashiwe noma inkampani ohlose ukuhlanganyela nayo ingakunikeza ukubala okunembe kakhudlwana.
Ngoba izici ezimbalwa ezengeziwe, njengenkundla ekhethiwe, indawo kazakwethu wokuthuthukisa, inani lamahora, isitaki sobuchwepheshe esikhethiwe, izici ezifiselekayo, idizayini ye-UI/UX, nokunye, kunomthelela omkhulu ezindlekweni zizonke zokuthuthukisa. uhlelo lokusebenza.
Ngakho-ke, khuluma nomlingani wakho mayelana nokulinganiselwa kwakho kwezezimali futhi unqume ukuthi yiziphi izinto ezingangena kuhlelo lwakho lokusebenza.
Ikusasa Lemakethe Yokulethwa Kwe-Hyperlocal
Ukwenyuka okuzayo okulindelwe ekuthengisweni kwe-hyperlocal kungokulandelayo:
- Ukusabalalisa kwe-hyperlocal kwezimpahla ozikhethela
Ngemuva kokuthi isigaba sobhubhane lwe-COVID-19 sesiphelile, abathengisi abaningana bazokhuphula ukulethwa kwe-hyperlocal ukuze bafake izingubo, izimonyo, nezinye izigaba.
- Ukulethwa kwezimpahla ze-hyperlocal kuzoya ezindaweni ezikude.
Amadolobha anezigaba ezimbili nezintathu nezindawo zasemakhaya ezingasetshenziswa kancane zizozuza njengoba i-hyperlocal eCommerce ithuthuka.
- Izitolo ezidayisayo zizokwandisa indawo yazo yokugcina.
Izitolo ezidayisayo zizokwandisa indawo yazo yokugcina eduze nendawo yazo ukuze zihlangabezane nokulindelwe yikhasimende le-omnichannel.
Uma usohlelweni lokwakha uhlelo lokusebenza lwe-Hyperlocal Delivery futhi usebenzise amasu ebhizinisi lohwebo olusheshayo, bese kuba nolwazi olusebenziseka kalula futhi olusebenziseka kalula. inkampani yokuthuthukisa uhlelo lokusebenza leselula eNdiya lapho ukuze ufeze iphupho lakho.
Ama-Credits wesithombe: www.freepik.com, www.dunzo.com