Umkhuba wezimakethe eziku-inthanethi usukhule kakhulu, uhlinzeka ngezinkundla zokuthenga imikhiqizo emisha, ukuthengisa izinto, noma ukuthenga izimpahla ezisetshenzisiwe ngezinhlelo zokusebenza ezihlukanisiwe noma amawebhusayithi. Lezi zinhlelo zokusebenza zeselula zezikhangiso ezihlukanisiwe zivumela abasebenzisi ukuthi bahlanganyele emisebenzini ebandakanya inqwaba yezinto, ezifana ne-electronics, impahla yasekhaya, izimoto, nezilwane ezifuywayo, okwenza kube lula ukuphatha lokhu kushintshana ngokuthepha nje.

Noma kunjalo, abantu abaningi bakuthola kuyinselele ukuhlukanisa phakathi kohlelo lokusebenza lweselula oluhlukanisiwe newebhusayithi ye-eCommerce. Kubalulekile ukuqonda ukuthi lezi zinkundla zihluka kakhulu, ikakhulukazi mayelana nokufinyelela. Izinhlelo zokusebenza ezihlukanisiwe zifaka phakathi ububanzi kunezinhlelo zokusebenza ze-eCommerce.

Inzuzo eyengeziwe yezinhlelo zokusebenza ezihlukanisiwe ukuhlanganiswa kwazo, okuvumela noma ubani ukuthi athenge noma athengise izinto ezihlukahlukene, ngaleyo ndlela afinyelele indawo yemakethe enkulukazi yalabo abazoba abathengi.

Empeleni, izinhlelo zokusebenza zeselula ezihlukanisiwe zisebenza njengebhuloho elixhumanisa amaqembu amabili ahlukene: abantu abafuna ukuthengisa izinto zabo ezisetshenzisiwe, njengomakhalekhukhwini nama-air conditioner, nalabo abahlose ukuthenga izimpahla ngamanani athengekayo.

Izibonelo ezivelele zamapulatifomu anjalo zihlanganisa I-OLX ne-eBay. Imakethe ehlukanisiwe ikhula ngokushesha emhlabeni jikelele, okuchaza intshisekelo enkulu phakathi kwamabhizinisi ukuze angenele lo mkhakha ochumayo.

Ukuthola indawo enedumela elihle emakethe kungase kubonakale kuqondile, kodwa ngokukhula kokuncintisana kule ndawo, sekuya ngokuya kuba inselele ukuthi izicelo zigqame.

Lesi yisizathu esenza ukuthi amabhizinisi ahlukaniswe ngokuthengisa aphendukele kuzinhlelo zokusebenza zeselula ukuze athuthukise amabhizinisi awo, afana nendlela yezinkundla ezifana ne-OLX ne-eBay. Uma unombono onenzuzo enkulu kodwa ungaqiniseki ngokuqalisa Ukuthuthukiswa Kohlelo Lokusebenza Oludidiyelwe, ungakhathazeki.

Namuhla, silapha ukuze sikuqondise kule nqubo.

Ake singene emininingwaneni!

Ukuqonda Izinhlelo Zokusebenza Zeselula Ezihlukanisiwe

Muva nje, izinhlelo zokusebenza zeselula ezifana ne-OLX ne-eBay zandisa ukufinyelela kwazo emakethe eku-inthanethi futhi ziqhubeka ziheha amakhasimende amasha. Lezi zinhlelo zokusebenza zihlinzeka ngendawo yabakhangisi, abazimele, nabathengisi abaku-inthanethi ukuze banwebe amasevisi abo ngendlela engabizi nephumelelayo.

Ngakho-ke, uma ungusomabhizinisi noma usebenzisa isiqalo, ukusebenzisa lezi zinhlobo zezinhlelo zokusebenza kungaba isu elisebenza kahle kakhulu lokukhangisa imikhiqizo namasevisi akho. Ngaphezu kwalokho, izinhlelo zokusebenza ezisezingeni eliphezulu ezithengiswayo zingakwethulela amasevisi nemikhiqizo yekhwalithi ngentengo encintisanayo.

Lubukeka Kanjani Uhlelo Lokusebenza Oluhlukanisiwe?

Ukuze uqonde inqubo yokuthuthukiswa kohlelo lokusebenza olufakwe esigabeni ngokugcwele, kubalulekile ukuthi uqale uqonde izici ezibalulekile zezinhlelo zokusebenza ezihlukanisiwe zokuthenga.

  • Lezi zinhlelo zokusebenza zenza kube lula futhi kusheshe ukudalwa kwe-akhawunti/ukubhalisa kanye nezinqubo zokungena.
  • Amakhasimende anethuba lokuthumela izikhangiso mahhala, eziphelele ngolwazi lokuxhumana oluqinisekisiwe.
  • Inikeza amandla kumakhasimende okuzibandakanya kukho kokubili ukuthenga nokudayisa imikhiqizo.
  • Uhlelo lokusebenza luhlanganisa isici sokusesha esiza abasebenzisi ukuthi bathole umthengisi abamfunayo noma umthengi kalula.
  • Ukushaya okukhethekile kanye nokusebenza kokuxoxa kuhlanganisiwe, okuvumela ukuxhumana okuqondile nabathengisi ukuze babuze okwengeziwe ngemikhiqizo futhi baxoxisane ngezintengo.
  • Izibuyekezo ezivamile mayelana nemikhiqizo kanye nabathengi/nabathengisi abaseduze zithunyelwa ngezaziso.
  • Izinhlelo zokusebenza zihlinzeka ngamadili ahehayo, imiklomelo, nezaphulelo.

Empeleni, ukuphendukela kuzinhlelo zokusebenza zeselula ezihlukanisiwe kumelela umnyakazo wamasu wokuthuthukisa ubukhona bebhizinisi lakho nokufinyelela izethameli ezibanzi ngendlela ephumelelayo futhi efinyelelekayo.

Kungani Kunenzuzo Ukwakha Isicelo Esihlukanisiwe?

Esikhathini samanje sedijithali, izinkampani eziningi zisebenzisa ithuba lokusebenzisa ukuthenga ku-inthanethi nokuthengisa izinhlelo zokusebenza zeselula ezihlukanisiwe njengendlela yamasu yokumaketha ukunikezwa kwazo futhi kuhehe ababukeli abaningi.

Umkhakha wezokukhangisa womhlaba wonke kulindeleke ukuthi ufakazele izinga lokukhula lika-9.5% CAGR kusukela ngo-2019 kuya ku-2026.

Cabanga ngesibonelo se-OLX, eziqhenya ngomphakathi wabasebenzisi abayizigidi ezingu-350. Ekupheleni kuka-2021, leli nani lase liphindeke kabili ngokumangazayo, laqhubekisela phambili i-OLX enkampanini enenani elingaphezu kwezigidigidi eziyi-1.2 zamaRandi. Ngaphakathi kwe-OLX, isigaba sezimoto siyabusa, sibalwa ku-40% wabasebenzisi abasebenzayo benkundla.

Intshisekelo ekhulayo phakathi kwabathengi yokuthenga izimoto ezingamasekeni ikhulise kakhulu ukusebenzelana kwabasebenzisi endawenikazi. Ukuze kusizakale kulokhu kunyuka nokwandisa imali engenayo evela kulo mkhakha, i-OLX yethule ibhizinisi elisha elibizwa ngokuthi. I-CashMyCar, okuhloswe ngayo ukuthenga izimoto eziphethwe ngaphambili kubanikazi futhi bazithengisele abathengisi nabathengi abanentshisekelo.

Izinzuzo Eziyinhloko Zokutshala Kuzinhlelo zokusebenza Zeselula Ezihlukanisiwe ezifana ne-OLX ne-eBay

Ukungena endaweni yokuthuthukiswa kohlelo lokusebenza lweselula oluhlukanisiwe kuveza inqwaba yezinzuzo nezici ezibalulekile. Kulesi sigaba, sizocubungula ezinzuzweni eziyinhloko zokwamukela isu lesicelo seselula esihlukanisa ukuthengisa.

  1. Kwabathengi Nabathengisi: Ukuthuthukisa Ukusebenza Ngekhono

Uhlelo lokusebenza oluyimfihlo lweselula lulula yonke inqubo kubasebenzisi balo. Noma ngabe ufuna ukuthengisa into, okudingeka ukwenze nje ukubhalisa kuhlelo lokusebenza, ukuthatha izithombe ezimbalwa zento yakho, chaza izici zayo, setha inani lakho, unikeze imininingwane yokuxhumana, bese ungashicilela isikhangiso sakho. ngaphandle kwenkokhiso. Ngemuva kwalokho, ulinda nje ukuthi abathengi baxhumane nawe.

  1. Ukudala Intshisekelo Phakathi Kwamakhasimende

Lezi zingxenyekazi ezihlukanisiwe zamaselula zihlinzeka ngezinto eziningi ezigabeni ezahlukahlukene, kanye nabathengisi abahlukahlukene kanye neminikelo ehehayo.

Lokhu kuhlukahluka kuqinisekisa ukuthi abasebenzisi bahlala benentshisekelo, njengoba bengakhawulelwe ekubhekaneni nomthengi oyedwa noma umdayisi.

  1. Lula eminweni yakho

Lezi zinhlelo zokusebenza zeselula zinikeza kalula ukuthumela nokuphatha ukuthenga noma ukuthengisa izikhangiso usohambeni. Ngezinhlelo zokusebenza ezinjalo ezihlukanisiwe, unenkululeko yokubeka izikhangiso noma yikuphi, nganoma yisiphi isikhathi.

Okomnikazi Wohlelo Lokusebenza

  1. Isibonelo Esilungele Ukukhula

Ukwethula uhlelo lokusebenza oluhlukanisiwe kudinga ukutshalwa kwezimali kwangaphambili okuncane futhi kunengozi ephansi yezezimali uma kuqhathaniswa nokusebenzisa izitolo ze-eCommerce.

Njengoba ukuthuthukiswa kohlelo lokusebenza oluhlukanisiwe kungadingi ukutshalwa kwezimali ku-inventory, umnikazi angaheha isizinda somsebenzisi esikhudlwana futhi alinganisele ibhizinisi ngemali encane eyengeziwe.

  1. Ukusakazwa Kwemali Ethembekile

Izinhlelo zokusebenza ezihlukanisiwe zinamandla okukhiqiza imali eningi ngamasu ahlukahlukene okwenza imali. Izinkundla ezidumile ezifana ne-OLX ne-eBay zenza imali ngokufakwa kuhlu kweprimiyamu, kuyilapho ezinye izinhlelo zokusebenza ezihlukanisiwe zithola inzuzo ngendlela esekelwe kukhomishana.

Izinto Ezibalulekile Zohlelo Lweselula Oluhlukaniswe Ngempumelelo

  1. Idizayini enembile nolwazi lomsebenzisi

Isisekelo sanoma yiluphi uhlelo lokusebenza lweselula olufakwe esigabeni esiphakeme lulele kusixhumi esibonakalayo somsebenzisi nolwazi lomsebenzisi (UI/UX). Uhlelo lokusebenza kufanele ludizayinwe ngendlela esebenziseka kalula, ehlanganisa ukuzulazula okusheshayo nokuqondile. Lesi sici sibalulekile ekuqinisekiseni ukuzibandakanya okuphezulu komsebenzisi nomsebenzi omude ngaphakathi kohlelo lokusebenza.

  1. Izibalo zokusebenza

Kubanikazi bohlelo lokusebenza, ukuba nekhono lokulandelela ukuthengiswa ngama-metrics anembile kuyinkomba yempumelelo yohlelo lokusebenza. Ngokukhiqiza imibiko yokusebenza okuphelele, abanikazi bangakwazi ukukhomba ukuthi yimiphi imikhiqizo noma amasevisi aziwa kakhulu futhi bakhomba abathengisi abathembekile. Ngenxa yalokho, lokhu kubenza bakwazi ukuthumela izaziso eziqondiswe kubasebenzisi, okwengeza inani kokuhlangenwe nakho kwabo.

  1. Umhlahlandlela Ophelele Wokuthumela Izikhangiso Eziphumelelayo

Ukunikeza umhlahlandlela wesinyathelo ngesinyathelo sokuthunyelwa kwezigaba kuthuthukisa ulwazi lomsebenzisi kakhulu. Isikhangiso esihlukanisiwe esijwayelekile sihlanganisa isihloko, incazelo, kanye nolwazi lokuxhumana. Ngokunikeza imiyalelo yokwenza ingxenye ngayinye ngempumelelo, okuhlanganisa namathiphu e-SEO-friendly, uhlelo lokusebenza lungazuzisa kakhulu abasebenzisi balo.

  1. Izilinganiso nezibuyekezo Ukusebenza

Izilinganiso nezibuyekezo zidlala indima ebalulekile enqubweni yokuthatha izinqumo kubathengi, kwesinye isikhathi ngisho nangaphezulu kunentengo. Ngokuhlanganisa isistimu ukuze abasebenzisi babelane ngempendulo yabo ngokuqondile kuhlelo lokusebenza, akuniki nje kuphela ukwethembeka endaweni kodwa futhi kungaholela ekuthengisweni okukhulayo ngokuthonya izinqumo zomthengi.

  1. Ukuvikelwa kwedatha

Kuzinhlelo zokusebenza ezihlukanisiwe ezigxile ekuthengeni nasekuthengiseni, ukuqinisekisa ukuphepha kwedatha okuqinile akuxoxiswana. Uma kubhekwa ukuthi izinkundla ezinjalo zivame ukuqondiswa izigebengu ze-inthanethi, ukuntuleka kwezinyathelo eziqinile zokuvikela idatha kuveza bobabili abasebenzisi nabanikazi ezingozini zokukhwabanisa nokwebiwa kwedatha. Ukusebenzisa izinqubo eziqinile zokuphepha kwedatha kubalulekile ukuze kuvikelwe ulwazi lwekhasimende olubucayi.

Izici Eziyisisekelo Zokuthuthukiswa Kohlelo Lokusebenza Oluhlukanisiwe

  • Izici Zephaneli Yekhasimende
  • Ukubhalisa/Ukubhalisa, ukungena ngemvume
  • Phequlula izinhlu ezihlukanisiwe
  • Ukufakwa kuhlu okusekelwe endaweni
  • Sesha futhi uhlunge ngezihlungi
  • Dala uhlu lwezifiso
  • Izilinganiso nokubuyekezwa
  • Buza noma yini
  • engeza/buka izithombe zomkhiqizo
  • Push isaziso
  • Thumela izimemo namaphuzu okudlulisela
  • Ukwabelana isici
  • Ukusekelwa kwelimi eziningi
  • Indawo/buka i-oda
  • Izindlela zokukhokha
  • Ingxoxo yangaphakathi nohlelo nomthengi/nomthengisi
  • Ukufakwa kuhlu kwamahhala nokukhokhelwayo

Izici Zephaneli Yokulawula

  • Phatha amakhasimende
  • Phatha imikhiqizo
  • Phatha abahlinzeki besevisi
  • Landelela futhi ulawule ama-oda
  • Ukuvimbela ugaxekile
  • Ukuphathwa kokuqukethwe
  • Isipele sedatabase
  • Ukuphathwa kwenkokhelo
  • Ukuphathwa kwezigaba
  • Bika ukukhiqizwa
  • Phatha imibuzo futhi unikeze ukusekela
  • Phatha ukubuyekezwa nezilinganiso

Isakhiwo Sethimba Esidingekayo Sokuthuthukiswa Kohlelo Lokusebenza Lweselula Olufakiwe

Ukuze kudalwe uhlelo lokusebenza lweselula oluhlukaniswe ngekhwalithi ephezulu, olunothile ngesici kufanele uqashe inkampani noma ithimba elinolwazi lokuthuthukisa uhlelo lokusebenza. Qiniseka ukuthi ukhetha ithimba eliqukethe ochwepheshe ababalulwe ngezansi-

  • Umphathi wephrojekthi
  • Thina nabathuthukisi beselula
  • Abaklami be-UI noma be-UX
  • Abahloli nabahlaziyi be-QA

Ingqikithi Yezindleko Zokuthuthukiswa Kohlelo Lokusebenza Oluhlukanisiwe

Ukuze unqume inani lezindleko zokuthuthukiswa kohlelo lokusebenza olufakwe esigabeni sokuthenga, kufanele wazi izici ezithonya izindleko.

Enye Inguqulo:

  1. Ukucatshangelwa Kwenkundla

Ukuze uthole ulwazi olufanele lomsebenzisi, amabhizinisi amaningi akhetha izinhlelo zokusebenza zomdabu ezizinikele kuzo zombili izinkundla ze-Android ne-iOS. Kubalulekile ukuqaphela ukuthi izinhlelo zokusebenza ezinjalo zisebenza kahle ngenxa yokuthuthukiswa kwazo okuqondene nenkundla. Nokho, ngenxa yezindleko eziphakeme ezihilelekile, kuwukuhlakanipha ukuthi uqale uqondise inkundla eyodwa ehambisana nokuthandwa yizithameli zakho.

  1. Ukubaluleka Kwedizayini Yohlelo Lokusebenza

Ukubaluleka kwedizayini ye-UI/UX ekuthuthukisweni kohlelo lokusebenza akukwazi ukugcizelelwa. Ukugqama phakathi kwezimbangi kudinga ukugxila okuqinile esicini sokuklama sohlelo lwakho lokusebenza. Izindleko zokuthuthukiswa zizohlotshaniswa ngokuqondile nobunkimbinkimbi nezici zomklamo wohlelo lokusebenza.

Ukufaka ukugqwayiza okubanzi kuzonyusa njalo izindleko zohlelo lokusebenza, kodwa ukutshala imali edizayini eyindida nemele kuthuthukisa ulwazi lomsebenzisi futhi kuxhumane ngempumelelo nengqikithi yomkhiqizo wakho.

  1. Usayizi Wohlelo Lokusebenza kanye Nenkimbinkimbi

Ububanzi nobunkimbinkimbi bohlelo lwakho lokusebenza bulawula izici ezidingekayo kanye nokucaciswa, okunomthelela kuzo zonke izindleko zokuthuthukiswa. Ukufaka imisebenzi ethuthukisiwe kuhlelo lwakho lokusebenza kuzonyusa izindleko nakanjani ngenxa yobunkimbinkimbi obungeziwe.

  1. Izilinganiso zehora zamafemu okuthuthukisa uhlelo lokusebenza

Inkokhelo yezinsizakalo zokuthuthukisa uhlelo lokusebenza ngokuvamile yenziwa njalo ngehora. Izindleko zokuthuthuka zincike kumahora ahlanganisiwe anikezelwe ithimba lokuthuthukisa.

Indawo yefemu oyikhethile yokuthuthukisa ingaba nomthelela omkhulu ezindlekweni zephrojekthi. Nokho, ukuthola uhlelo lokusebenza olunezici ezijwayelekile kuvamise ukuba phakathi kuka-$10,000 no-$25,000.

Kungani ume neSigosoft?

Ukwakha uhlelo lokusebenza oluyimfihlo olusebenzayo kudinga isu elicatshangelwe kahle, ukugxila kulwazi lomsebenzisi, kanye nokuqonda amandla emakethe. Abanikazi bamabhizinisi nosomabhizinisi kufanele babeke phambili izici ezithuthukisa ukusebenziseka, baqinisekise ukuvikeleka kohlelo lokusebenza, futhi baxhumanise kalula abathengi nabathengisi. Ukwengeza, ukuhlanganisa izibalo nokuzivumelanisa nempendulo yomsebenzisi kungathuthukisa kakhulu ukusebenza kohlelo lokusebenza nokwaneliseka komsebenzisi.

Kulabo abafuna ukwenza lula le nqubo futhi baqinisekise impumelelo yabo uhlelo lokusebenza oluhlukanisiwe, usebenzisana nomhlinzeki wesevisi onolwazi njengo Sigosoft kungenza umehluko. Ngolwazi lwayo olubanzi ekuthuthukiseni izinhlelo zokusebenza ezikhangisiwe ezihehayo nezisebenza kahle, i-Sigosoft inikeza izinhlobonhlobo zezinsizakalo eziklanyelwe ukuhlangabezana nezidingo ezihlukile zeklayenti ngalinye. Ubuchwepheshe babo abugcini nje ngokudlulela ekuthuthukisweni kohlelo lokusebenza kodwa futhi buhlanganisa nokuhlaziywa kwemakethe, ukwakheka kwe-UI/UX, ukuqaliswa kokuvikeleka, nokusekelwa kwangemva kokwethulwa, okuqinisekisa isixazululo esiphelele sabanikazi bamabhizinisi nosomabhizinisi.

Uma ngabe ucabanga ukungena ekuthuthukisweni kohlelo lokusebenza oluhlukanisiwe, sikukhuthaza ukuthi uxhumane nethimba lethu lonjiniyela abanolwazi. Xhumana nathi ukuze wenze umkhakha wokuncintisana kule makethe echumayo.