Abantu abaninzi bachitha iinyanga ezi-4 ukuya kwezi-6 besakha i-app kodwa isicwangciso sabo sokuphehlelelwa asinto yanto ngaphandle kokufumana iapp yabo kwiivenkile zeapp. Kungabonakala ngathi kuyaphambana ukuchitha naliphi na ixesha kunye nemali kwishishini elitsha elinokubakho emva koko ungabi nasicwangciso sokuthengisa sokunceda ukusungula kunye nokukala. Kukho isizathu esilula nangona kutheni ukuqaliswa kwe-app kudla ngokushiyeka ukuba kwenzeke: kulula ukugxila kwinto ephantsi kolawulo lwakho kunokuba ingekho.

 

Ukuphumeza into ethile, ukubuyisela ikhowudi ethile, okanye ukucofa umbala weqhosha zizo zonke izinto onokuzenza ngokwakho. Oko akuthethi ukuba uya kwenza ukhetho olufanelekileyo, kodwa unokusebenza ngokuzimeleyo kuzo zonke. Ngokuthelekisa, ukutsala umdla kwi-app yakho emva kokusungulwa kubonakala kungaphandle kolawulo lwakho. Ukweyisela umsebenzisi ukuba ajonge usetyenziso lwakho, ushicilelo lweendaba ukuba abhale ngalo, okanye iivenkile zeapp ukuyibonisa zonke zixhomekeke kukuxhomekeka kwangaphandle. Kunzima ukujongana noku kunqongophala kolawulo, ngakumbi ukwenza isicwangciso sokuphehlelelwa nangona kunjalo.

 

Into abantu abadla ngokungayiqondi kukuba kukho uthotho lwemisebenzi emincinci ngokupheleleyo ngaphakathi kolawulo lwabo enokunceda ukuqhubela phambili iminyhadala emikhulu, yangaphandle yokuphehlelelwa. 

 

Phuhlisa iWebhusayithi yeApp ukuze ubenomdla kubaphulaphuli

 

Okokuqala, kufuneka uqinisekise ubukho obuzinzileyo bemveliso yakho kwimarike.

 

Ukwenza: 

• Yenza indawo yokuthengisa okanye iphepha lokumisa lesicelo sakho esiphathwayo ukuvusa umdla wabasebenzisi.
• Thumela izinikezelo ezenzelwe wena ukuze uthathe inxaxheba kuvavanyo lwaphambi kokuqaliswa.
• Thumela i-countdown timer kwisiza ukuqinisekisa ukuba ukukhululwa kulindelwe kwaye kutsala ingqalelo yabaphulaphuli ekujoliswe kubo.
• Vuza abaphulaphuli bakho ngokunikezela ngezaphulelo, iikhuphoni, okanye usetyenziso lwasimahla. Oku kuya kubakhuthaza ukuba badibane. Khumbula ukuqaqambisa olu nikezelo ukuze ababukeli bafunde ngakumbi ngalo.

 

Gcina i-SEO Optimization engqondweni

 

Ukudala iwebhusayithi malunga ne-app akwanelanga - kufuneka kwakhona ukulungelelaniswa kakuhle kunye ne-injini yokukhangela. Ukuba indawo yakho ifikelela phezulu kwiziphumo zophendlo, inani elikhulu kakhulu labantu liya kubonisa umdla kuyo.

 

Apha uya kufumana isikhokelo esineenkcukacha malunga nendlela yokwakha amakhonkco e-organic kwiwebhusayithi yakho kwaye uyiqhube phezulu kwiiSERPs.

 

Yongeza Iilwimi ezahlukeneyo

 

Ukuthengisa ngeelwimi ezininzi, hayi ngesiNgesi kuphela, kuya kukunceda utsale abaphulaphuli abaninzi bamazwe aphesheya. Ngokuqinisekileyo, ngaphambi kokuphumeza esi sicwangciso, kufuneka ucwangcise ngokuchanekileyo ulwimi oluza kubandakanywa. Ngokufanelekileyo, i-app yakho ngokwayo kufuneka ixhase ezi lwimi.

 

I-ASO: Yongeza iApp yakho kuGoogle Play kunye neAppStore

 

Izibalo zithi i-9 kwi-10 izixhobo eziphathwayo zilawulwa yi-Android kunye ne-iOS yokusebenza kweenkqubo. Okunokwenzeka, usetyenziso lwakho lulungiselelwe elinye lala maqonga kwaye kuya kufuneka usebenze neApp Store okanye uGoogle Play.

 

Sukungayihoyi iNtengiso yeNethiwekhi yeNtlalo

 

Kule mihla, yonke i-brand kufuneka imelwe kwiintanethi zentlalo. Intengiso ye-App nayo ayigqibekanga ngaphandle kwesi siqwenga. Yenza amaphepha kwezona nethiwekhi zentlalo zidumileyo kwaye wongeze rhoqo ulwazi malunga nemveliso yakho. Papasha iinkcazo ezisebenzayo, uphononongo, kunye neevidiyo zentengiso. Xelela abaphulaphuli kancinci malunga neqela lakho kwaye wabelane ngeefoto zokuhamba komsebenzi. Bamba ukhuphiswano olunomdla ukutsala umdla wababhalisi. Thetha nabantu kwaye uphendule imibuzo yabo.

 

• Ngamaxesha athile thumela izibhengezo zemathiriyeli epapashwe kwisiza, kwaye ngokuchaseneyo- yongeza amaqhosha ezona nethiwekhi zentlalo zidumileyo kwindawo yakho ukuze abasebenzisi bafunde ngakumbi malunga ne-app yakho kumthombo abawuthandayo.

 

Zama iNtengiso ngokoMxholo

 

Sebenzisa iisistim zentengiso yeemeko (ngokukodwa, iiAdWords zikaGoogle) ukukhuthaza iapp yakho. Unokwenza intengiso kwinethiwekhi yoluntu. Isisombululo esifanelekileyo siya kuba kukulungiselela ukubekwa kweebhanile kwiindawo ezinesihloko esidumileyo phakathi kwabaphulaphuli bakho. Unokufumana iibhlog ezininzi ezinemixholo kwaye uvumelane ngokupapashwa kophononongo oluhlawulweyo.

 

Yenza iVidiyo yePromo

 

Umxholo obonakalayo ubonwa ngcono kunombhalo. Ke ngoko, ukuthengiswa kweapp kuhlala kubandakanya ukwenziwa kwevidiyo yokuthengisa. Ividiyo kufuneka ngokuqinisekileyo ibe kumgangatho ophezulu, ngoko ke kule meko, kungcono ukusebenzisa iinkonzo zeengcali. Cacisa imisebenzi ephambili yesicelo sakho kwaye ubonise umsebenzi wabo ngokucacileyo. Oku kuqinisekileyo kunomdla kubaphulaphuli ekujoliswe kubo.

 

Beka ividiyo yentengiso kwiphepha leapp kuGoogle Play / kwiVenkile yeApp, kwiinethiwekhi zentlalo kunye nakwiwebhusayithi.

 

Gcina iBlog

 

Ngokugcina iblogi esemthethweni ye-app yakho, "ubulala iintaka ezimbini ngelitye elinye". Okokuqala, utsala umdla wabasebenzisi ngokupapasha iindaba malunga nesicelo kunye namanqaku anomdla. Okwesibini, ngokubeka amanqaku anamagama angundoqo, unyusa indawo yesayithi kwiziphumo zokukhangela.

 

Qokelela uPhononongo lwabathengi

 

Ngokwezibalo, i-92% yabantu bafunda uphononongo kwi-intanethi ngaphambi kokuthenga imveliso/inkonzo. Ngelo xesha, i-88% yabantu bathemba uluvo lwabanye abathengi. Ke ngoko, impendulo kusetyenziso lwakho kufuneka ihlale ibonwa.

 

• Yenza izihloko ezikhethekileyo okanye izithuba kwiintanethi zentlalo apho abantu banokuvakalisa izimvo zabo.
• Beka ibhloko eyahlukileyo kunye nophononongo kwisiza.
• Landela umxholo wophononongo kwaye uqiniseke ukunceda abasebenzisi abangonelisekanga ukusombulula iingxaki.

 

Khumbula ukuba inqanaba lokwaneliseka komsebenzisi lixhomekeke ngokuthe ngqo kwindlela ukuthengiswa kwemveliso yakho kuya kusebenza ngayo.

 

Sebenzisa iiKhowudi zokuKhuthaza

 

Esinye isixhobo esingekasetyenziswa kukwabelana ngeekhowudi zokuthengisa ezivunyiweyo ezingekasebenzi. Oku kuthetha ukuba unokumema abanye ukuba bajonge inguqulelo yokugqibela ye-app evenkileni ngaphandle kokuba ifumaneke kwabanye. Esi sicwangciso sivumela abafowunelwa beendaba ukuba bavavanye i-app ukuba banqwenela ukuyiphonononga phambi kokuqaliswa ngokusemthethweni.

 

Qalisa ngokuQalisa okuthambileyo

 

Vavanya eyona mithombo iphambili yetrafikhi. Ukumisela isicwangciso esifanelekileyo apha kubaluleke kakhulu. Emva kokuhlalutya iziphumo (i-CPI, umgangatho wezithuthi, i-% CR, njl.), Uya kukwazi ukuchonga iibhotile kwimveliso kwaye ulungelelanise isicwangciso kunye namaqhinga ngokufanelekileyo. Emva kokufakela iflegi eyimpumelelo kunye nokujongana neempazamo, ungaqhubela phambili kwi-Hard launch - ukuqaliswa kwayo yonke imithombo yendlela.

 

Lungiselela iNkqubo yeNkxaso

 

Qinisekisa ukuba uyaqhubeka nokuqokelela imibuzo eqhelekileyo kubasebenzisi be-beta kunye namaxesha okukhululwa kwangaphambili. Ukwenza oku kunokugcwalisa i-FAQ okanye isiseko solwazi kwaye unike abasebenzisi abatsha iingcebiso eziluncedo. Inzuzo eyongeziweyo yoqhagamshelwano olusondeleyo nabasebenzisi kukuba iziko lenkxaso linokunceda ukuveza iingxaki abanazo abasebenzisi, kukuvumela ukuba ugxininise ekuphuculweni kwe-app.